In this insightful conversation, Phil Nassau generously shares his four-decade journey in the business world, offering valuable lessons learned from overcoming failures. Reflecting on his beginnings during the 1980s recession, Phil dives into the challenges of starting a business selling garage equipment, driven by a certain naivety at the time. Facing financial struggles and the looming fear of failure, Phil emphasizes the significance of having a well-thought-out plan and the transformative power of unwavering belief in overcoming obstacles. Delving into personal influences, he touches upon the impact of his parents' reactions and the guidance provided by mentors along his entrepreneurial journey. Phil candidly narrates a story of a failed business, shedding light on the importance of delivering exceptional customer experiences and the consequences of resisting adaptation in the business landscape. The conversation unfolds with Phil sharing his experiences and insights on failure, success, and personal growth. Discussing the drive for success, Phil highlights the pivotal roles of determination, belief, and mentors in his journey. He opens up about a challenging period in his life, a breakdown triggered by the pressures, stress, and conflicts in his corporate leadership role. Phil with an impressive 40 years of business experience, served as a former UK Sales Director overseeing a team of 440 franchisees, orchestrating a remarkable sales increase from £69 million to £100 million. As he shares the hardships of launching a business during a recession, facing financial challenges to the point of having bailiffs at his home while his wife was pregnant, and grappling with near-divorce and a breakdown, Phil offers invaluable advice to new entrepreneurs. He emphasizes the importance of learning from failures, making positive changes, and embracing setbacks on the intricate journey of life and business.   About Phil Nassau Phil Nassau, currently ranks in the top 10 business coaches in the world, brings a wealth of experience and a transformative approach to the entrepreneurial landscape. In 1980, Phil initiated his journey as an entrepreneur during challenging economic times, setting the stage for a remarkable career that spans four decades. Currently serving as a franchise partner with ActionCoach, the world's premier Business Coaching company, Phil has spent the last thirty years coaching business owners, steering them toward success in their ventures. His coaching prowess is complemented by a significant role as the National Sales Director for a leading garage equipment and hand tool manufacturing company, where he achieved direct sales exceeding £100 million As the UK Director of Sales Phil led a dynamic team of professionals, overseeing diverse aspects of the business. Beyond meeting sales targets, he prioritized the success and development of over 440 franchisees. Phil's strategic initiatives, including the introduction of new products and a ground-breaking computerized sales program, played a pivotal role in the company's growth. Notably, his innovative introduction of tool storage sales trucks added £6 million to sales through four trucks. Phil Nassau's ability to navigate change is evident in his successful restructuring of the sales management team, fostering a more agile and responsive structure. His achievements include a substantial increase in sales from £69 million to over £100 million between 2010 and 2016, showcasing his capacity to drive transformative outcomes. With a focus on coaching excellence and strategic leadership, Phil Nassau continues to guide businesses to unparalleled success. As a franchise partner with ActionCoach, the World’s number 1 coaching company, he exemplifies the essence of a seasoned business coach, committed to empowering entrepreneurs and fostering business growth.     Key Topics Having a plan and belief in oneself are crucial in overcoming failure in business.