Marvel Studios isn't just about capes, hammers, and infinity stones. It's an unparalleled tapestry of storytelling, business acumen, and creative brilliance. But how did a comic book company evolve into a cinematic juggernaut? In our latest Business Design Teardown, we delve deep into the very core of Marvel Studios' business strategy. Have you ever wondered why the narrative of this multi-billion dollar franchise is so intricately woven? Or how creative and character choices have impacted the financial success of a cinematic universe? A world of business decisions goes into every scene. In this episode, Alen, Franz, and Tom discuss... The hero's journey that enabled Marvel's creative leaders to unlock their unique angle on superhero storytelling How IP and distribution reinvention were critical elements in setting Marvel Studios up for success Why viewing habit trends and new technologies could start another wave of dominance for Marvel and its vast cast of superheroes!  Join us as we decode the Marvel magic and uncover why every designer should read the pages from the Marvel Comics playbook. Designers.... assemble! www.d.mba