Get ready to crack open a can of intrigue with our latest Business Design Teardown, where we're diving headfirst into the chilling waters of Liquid Death's business and creativity genius. We're peeling back the heavy-metal label to reveal the secrets behind their killer branding that's taken the beverage industry by storm. From the mountainous origins of their water to the razor-sharp humor of their marketing campaigns, we'll explore how Liquid Death has managed to make hydration feel like an act of defiance. Join Alen, Franz, and Tom as they explore how this brand turned the simple act of drinking water into a rebellious statement as we explore... How sneaky energy drink marketing at festivals first planted the seed of an idea for Liquid Death's founderWhy using a fake advert to measure demand was a breakthrough move designers can learn fromThe playbook that Liquid Death used to shake up a stale product category with edgy branding and marketingWhy Liquid Death's 'Murder Your Thirst' tagline means more than hydration; it's an environmental call to actionSo, if you're thirsting for a business story that's as refreshing as a cold drink on a hot day, tune in. This episode promises to murder your boredom and resurrect your love for innovative branding and design. Stay hydrated. It's going to be a killer episode.