Harry Houdini was an entertainer who created major publicity and even his name has become legendary --- even 95 years after his death. He was a master at planting brand perception in the minds of his audience. In this episode, we talk with magician and magic historian Carnegie (a.k.a. The Magic Detective) about  Houdini’s successful publicity. We also talk about some techniques Houdini used with great success and how you can take some tips from Houdini's playbook. Carnegie's marketing book on Houdini's publicity is coming out in 2022. Through it, you'll learn the secret techniques used by The Great HOUDINI to become a superstar and how you can use those same techniques to move ahead in your life. You can get a sneak peek FREE excerpt from Chapter 3 of Houdini Marketing! by going to HoudiniMarketingBook.com. Other great content by Carnegie can be found on the following links ... The #1 Magic History Blog on the internet: TheMagicDetective.com Carnegie's podcast, The Magic Detective Podcast can be found anywhere you listen to podcasts or stream it at  MagicDetectivePodcast.com The Dead Conjurers features the graves of famous magicians and a few other celebrities. Carnegie's website: CarnegieMagic.com Be sure to also visit our website BrandingEntertainers.com for some other free resources or to learn more about our products that help entertainers brand their show in a fun way.