“Getting people to trust fast-food is a process,” says Marcia Chatelain, author of the new book Franchise: The Golden Arches in Black America. For many black communities, that process started at a precise moment in history: The resulting chaos following Martin Luther King Jr.’s assassination created the perfect opening for McDonald’s to step in and promise progress in the form of black-owned businesses. But the resulting relationship has been complex; fast-food has been a source of both power and despair in Black America. “Businesses’ job is to maximize profits,” Marcia tells Bite fellow Camille Squires, “but they can’t set the possibilities for people’s lives.” Plus: Marcia reveals her true feelings about Popeye’s chicken sandwiches.