Ever considered shifting gears from being the messenger to becoming the mastermind behind a thriving business? Imagine the transition from narrating news stories on TV to assuming the role of the ultimate decision-maker, the boss steering an entire company. It's akin to mastering a new language—a departure from merely discussing the news to orchestrating significant decisions, leading a team, and ensuring the overall success of the business. Now, you're not just speaking the language of news; you're delving into the intricacies of profit generation, market dynamics, and the orchestration of a company's operations. Join us in this episode as Christine unveils her career metamorphosis, tracing her journey from the newsroom at ABC to her current leadership role at BuyQ. She provides insights into her transition into the business realm, drawing from her experiences at the Colorado Children's Campaign and Inspirato. She also candidly shares the challenges of navigating the digital marketing landscape, emphasizes the critical role of relationship maintenance in the business arena, and sheds light on the founding of BuyQ alongside her husband. It's a narrative that transcends speaking into a microphone to embracing the multifaceted realm of financial stewardship, interpersonal dynamics, and the pursuit of business prosperity. What We Discuss [00:02:15] - The beginning of Christine's career [00:13:33] - The decision to acquire the business unit [00:21:25] - Digital marketing challenges [00:26:35] - Group purchasing for charter schools [00:30:13] - The vendor-school relationship [00:34:54] - Challenges with data management [00:40:13] - The challenges of competing with larger group purchasing organizations [00:42:54] - The importance of relationships in scaling the business [00:46:43] - The process of finding a partner [00:50:01] - The importance of vulnerability and finding the right partner [00:51:55] - Strategic planning and its evolution [00:55:33] - Advice for entrepreneurs and the importance of reaching out Notable Quotes  [00:17:03] - “I can't imagine doing this alone. Partnership is so important. I think it's more common than people realize, maybe just not in our more modern work culture.” - Christine Rafanelli [00:28:17] - “The charter schools deserve access to great products at good affordable prices, but also, we wanted vendors to be paying attention to these schools, and they needed a partner in that space.” - Christine Rafanelli [00:32:09] - “We are driven by what's in the best interest of the schools we serve, remembering that these are kids who are ultimately being impacted by what we offer.” - Christine Rafanelli Our Guest Christine Rafanelli, the co-founder and current CEO of BuyQ, has been at the helm of the company's growth journey since 2015, initially serving as the Chief Marketing Officer. Under her dynamic leadership, BuyQ has achieved an impressive $85 million in purchasing power and has become a trusted partner for over 4,000 schools nationwide. With a career spanning over 20 years and a wealth of diverse experience, Christine's visionary approach and strategic acumen have propelled BuyQ to new heights, seamlessly taking the reins from Marco Rafanelli and steering the company toward continued success. Resources and Links BuyQ website: https://buyq.org/ Connect with Christine on LinkedIn: https://www.linkedin.com/in/christine-rafanelli-050bb74/ Follow the BizMafia podcast On YouTube: https://www.youtube.com/channel/UCd4z3Xk-iOT5zt62H4_juXw On LinkedIn: https://www.linkedin.com/company/bizmafia Connect with Pat Linden on LinkedIn: https://www.linkedin.com/in/pat-linden Connect with Bryan Taylor on LinkedIn: https://www.linkedin.com/in/bryan-taylor-0429008