James is an award-winning social media expert and founder of Shogun Social, a company that helps companies create and post content like content creators. He specializes in helping companies create engaging content for their social media platforms. Born in Southampton, England to a Caribbean family, James has worked with clients ranging from Barclays and Southampton City Council to Hubfit and more.   In this episode James and Alicia discuss: How he fell into a career in advertising  How to nail every interview and be a stand out candidate Why companies marketing strategy should focus on being social first  Why people perform best under pressure  What triggered James to starting his business and growing it in a short period of time Why brands can start to build communities vs relying on influencers See more about Shogun social here - https://shogundigital.co.uk/whysocialmedia/  Connect with James Gayle here - https://uk.linkedin.com/in/james-gayle-the-social-shogun