Philip Udeh was born and raised in London. He graduated from the London School of Economics with a degree in Economics and Business Management.He is the Director of The Ubele Initiative CIC (https://www.linkedin.com/company/20975761/), which is an African diaspora led, infrastructure plus organisation, working to empower Black &Racially Minoritised communities in the UK, to act as catalysts for social and economic change. Philip has also also sat on the board of The Sickle Cell Society (www.sicklecellsociety.org), an organization that empowers individuals with sickle cell disease to live healthy lives and advocates policy change to ensure their access to quality healthcare.Philip is a serial entrepreneur who has created Brain Füd – The Smarter Energy Drink (www.brainfud.co.uk), which is currently distributed in Marks and Spencer. He has also launched his newest CBD brand, where he seeks to naturally solve the problem of sickness and pain. Connect with Philip to follow the journey of this brand. In this episode Alicia and Philip discuss: How sicklecell affected his childhood  How to survive and live normally whilst experience sicklecess  His near death experienced that showed him his passion How to live a full life living with sickleness  Why he had to get a hip replacement in his 20s  Striving through life in constant pain  Why he paid 2.5K for a brainstorm session with a food technologist  The reality of pitching on Dragons Dean  See more about Brain Fud - https://drinkfud.com/  Connect with Philip here - https://www.linkedin.com/in/philip-udeh/