Travel Category Hacks, GoPro Content Software, Twitter Market Research, Facebook Video Ads – BCTV Episode 8 Subscribe here: In today's video we are talking about: * Travel apps and how to focus in on the audience * GoPro's new initiative and what it means for content * Twitter user growth and how it impacts your market research and marketing * The Future of Facebook Resources: GoPro Content Software: https://www.macrumors.com/2017/07/27/gopro-quik-stories/ Twitter Has Zero...

Influencer and Partnership Marketing, Netflix IOS Revenue, Chartboost Video Ads – BCTV Episode 7 Subscribe here: In today's video I want to talk about how you should be looking at content style apps and the people that can help you create them. Over the next 12 months the biggest winners in the app business will be people that can successfully partner with others and build something much bigger than anyone could do on their own. In this video we'll talk about: * The fitness category...

Today I want to talk to you about ideas versus execution. Hard Work and Hustle Hard work and hustle is critical to success in business and in life. But over the last few years, most people really emphasize how important execution is. Everyone says everyone’s got an idea, it's all about who can execute, talk is cheap. And I'll be the first to tell you that is 100% true. If you’re not going to actually do the work, you're probably never going to find true success. If you're not willing to...

Flappy Dunk Hits #3? Voodoo Publishing, Pokémon Go Update, TVOS – BCTV Episode 6 Subscribe here: In today's video we talk about the power of publishing, how Pokémon Go hit #1 top grossing with a single update and thoughts on TVOS as it relates to the future of Apple. Resources: Voodoo Publishing: http://www.voodoo.io/ TVOS Fourth Beta Released: https://www.macrumors.com/2017/07/24/apple-seeds-tvos-11-beta-4-to-developers/ ARKit Integration...

Golf Clash Marketing Strategy – How They Did A $1M Day – BCTV Episode 5 Subscribe here: In today's video I do a deep dive into uncovering how Golf Clash was able to have such massive growth and revenue in a relatively short amount of time. What's fascinating about this is that it's not very complicated…but it does require a lot of work. In this video you'll learn: – How they did a lot of their “big” marketing work before they launched – How they leveraged strategic partners – How...

[Cross Promo Strategies, $100M Game Breakdown, Niche Marketing Mistakes (And Solutions!) Subscribe here: In this episode we take a quick look at the Productivity charts and how big, cross-promo companies can make “simple” apps look wildly successful. We'll also check out the latest Deconstructor of fun blog post all about how Fire Emblem Heroes uses story and engagement loops to make $100M Lastly, you'll learn the critical component to making “riches in the niches” work for your...

[NEW] Hot Categories, AR Goggles for iPhone 7, Building App Software, Snap Glasses * What's the hottest category now? * What opportunities are the big companies pointing to? * How can you make big money in the app business without building apps? * Will Snap make a comeback? Resources: App Annie: https://www.appannie.com/ $99 AR Headset for iPhone 7: https://9to5mac.com/2017/07/18/mira-prism-ar-headset-iphone-7/ Samsung Releases...

[NEW] BCTV Episode 2 – Market Analysis on Sarahah | صراحة top free app – How did they do it? – What impact does the category make? – Where do you find out? – Should you beta launch and what happens if it fails? – Amazon's new messaging app App research: https://apptopia.com/apps/itunes_connect/1239779861/performance How Critical Force achieved 21m downloads without paying for user acquisition:...

Today I want to talk about the Augmented Reality kit that Apple released recently and what it means for you, the app and indie developers, marketers, entrepreneurs, appreneurs. Augmented Reality is and will continue to be very big. That is a proven thing, with Pokemon Go probably the best example of the first real big one. We’re going to see more and more Augmented Reality apps and integrations in the world and in the marketplace. Million Dollar Question But this is the million dollar...

Today I want to talk to you about finding a co-founder for your app business. Here are a few things you can do, not only to attract co-founders, but also to create a great partnership with them so that you have a great relationship and more importantly, create something great that achieves what you are trying to achieve. I think that over the next five years in most businesses, as things get more competitive, the more you work together, the more you partner with other people, the higher...

Today I want to talk to you about how to make successful video Facebook ads. Here are 3 tips and strategies that can make a huge difference in what you’re doing. So that as you build on your Facebook ads, try to get downloads, as you market your app, you’re doing it in the most effective way. And also in a way that isn’t overwhelming and isn’t going to get people to stop in their tracks because video can sound a little daunting. 1. The first step is simply to take the creative that you...

Today I want to talk to you about whether or not you should start by reskinning apps or if you should start by building apps from scratch. Reskinning means taking a template and applying new graphics to it, instead of trying to build something from the ground up. What’s A Good Business Model to Get Started In the App Business? What a lot of people have realized is that doing this in itself is no longer a viable business model. You can’t expect to just take templates, put new graphics on...

Today, I want to talk to you about whether or not you should localize your app. Localizing your app means that you translate it into other languages. You can make your iTunes or your Google Play page, and you can rewrite it in the language of a particular country. Another thing is that you can actually localize the app itself. On the app level, that’s pretty advanced. A lot of people try to test out localizing their iTunes or Google Play page. But now the question comes: Is it worth...

Today I want to talk to you about what’s the best way to advertise your app.   It’s 2017, there’s a lot of people who are starting to think about advertising. What is the best way to do so? So what I want to do is run through 3 separate ways you can advertise your app. 1. Traditional ad networks Many of us have used advertising networks in the past to monetize our apps. Now we’re thinking about using it on the advertising side. Going out and getting installs for our own app. This is...

Today, I want to talk about how to turn a physical board game into an app. We’ve all played really fun board games before, likes Chutes and Ladders, and Monopoly. People loved to play them. How great would it be to translate these board games into apps? So here a few things you can do to make this a reality. 1. Create an exact replica of the board game. What you need to do is you need to create an exact replica with wireframes. You take a bunch of paper, or you do it on your computer,...

Today I want to talk to you about how long it actually takes to make an emoji app (without any experience). One of the biggest questions we get from people wanting to make an app, once they see how good this opportunity is, is how long is it going to take me to actually get an emoji app in the store? The answer is: about two weeks. If it takes more than two weeks, then you’re making it way too complicated. Here’s the key: looking in your emoji apps, there’s going to be anywhere from 50...

Today I want to talk about the process of going from absolute beginner to having an app in the store making money. Here are the 5 phases or steps that you need to get an app into the store and make money. 1. Come up with an idea or a business model. It’s important to make sure that your app idea is good and that you know what kind of business you are building. You can make sure that your app idea is good through a variety of ways, a lot of it through market research, by looking at the...

Today I want to talk to you about using Facebook Messenger for getting app downloads. What’s Facebook Messenger? Facebook Messenger is the messaging platform within Facebook, and has about a billion users. What’s happening now is there’s this thing called bots, which allow you to create marketing automation and broadcasts within your Facebook page. Meaning, people will message your Facebook page and then you can communicate to them, kind of like an email autoresponder sequence. They...

Today I’m going to talk to you about whether or not you should do Apple or Android apps. Beginners and also people who have been in the app business for a while often ask: “Should I get to these new markets? Which one? There’s a lot of people using Android phones in my country, which platform is right to go after?” The short answer is that Apple tends to be a better choice. This is because both stores have comparable sizes, with roughly the same amount of apps, and people using those...

Today, I want to talk to you about Influencer Marketing and how to have an effective campaign with an influencer.   Influencer Marketing is where you will partner with an influencer, somebody typically on social media with a big following that can push lots of eyeballs to your app store page that hopefully convert into downloads. Then you either pay them for their promotion or you split the revenue with them. Those are the two real ways that you could work with influencers. What I want to...

In this video, I want to talk to you about what category is the best for the App Store. I want to walk you through what categories you should be going after, why you should be going after them, and what to do about it. Here, we’re going to focus on iTunes, the Apple App Store. The App Store’s Categories If you’re new to the app business, the first thing you have to understand is that the App Store is organized into categories. These categories allow the developers and the people browsing...

Today, I want to talk to you about the best way to make money with apps in 2017. This is a very popular topic among anyone getting in the app business because this is how you’re going to make your return. I want to talk about what’s hot right now, what is working right now. And there’s a few things that are working and a few things that aren’t working really as well as they used to. 1. Advertisements Advertisements is when you show a pop-up for somebody else’s app and then you get paid...

Today I want to talk about Facebook's affinity score. Many of you may have noticed that when you log in to your Facebook Ads account, the affinity score isn’t there anymore. A lot of you, including people in the Emoji Arbitrage Course, have gotten used to this idea of having an affinity score, using it to pick your audiences. And now that there’s no affinity score, you may feel like you don’t know what to do. Now, I'll show you what’s going on and explain why this is all happening, so that...

I highly recommend doing an A/B test on your app icon so you can get more downloads. Here are 3 strategies to do this: 1. Posting on Facebook You can do the testing on your own Facebook page. But the best place is typically in Facebook groups with other people who are used to providing feedback. Any group of people who are supportive of entrepreneurs, app marketers. You can post a few different options and just ask people: “Hey, which one do you like? Leave a comment.” And people will...

A lot of you are getting into Facebook advertising for your apps, or you have heard a lot about Facebook advertising for your apps. It’s an incredible way to get traffic and downloads for apps. That’s why people do it. Of all the platforms, it’s by far the most effective, and also has the best targeting. Beyond targeting for specific interests, you can also segment people and you can use algorithms and indicators that you give Facebook to justify or to find the people that you want to...