On this episode of Bone Talk, we are excited to talk to Claire Gill, CEO of the National Osteoporosis Foundation. Over the last 18 months the foundation has undergone a significant rebranding process and has been recently renamed the Bone Health and Osteoporosis Foundation. While NOF has done a lot of good work over its 37-year history, the leadership team recognized that there is still much more to do. By evolving to build a bigger, bolder brand, the foundation aims to expand its focus on prevention in addition to osteoporosis diagnosis and treatment. NOF is rising to the challenge of building a nation of men and women with “healthy bones for life.”