On this episode of Bone Talk, BHOF CEO Claire Gill sits down with Natasha Williams, CEO of Phoenix Hipwear, a brand that produces a soft and functional hip protector designed to reduce the risk of a hip fracture by up to 80%.  As a member of BHOF’s Corporate Advisory Roundtable, Natasha is also a passionate advocate for hip protection and fall prevention. Natasha's journey into the world of osteoporosis started with her mother working at nursing homes and she recognized the significant need for innovative hip protection solutions.