Is a good user onboarding really that important for your SaaS product? What are the most common mistakes to avoid in creating one? In this episode, we speak with Esben Friis-Jensen from Userflow, a no-code user onboarding builder for product-led tools. We learn about the importance of onboardings, the mistakes most SaaS tools make when designing one, and what goes into creating a good onboarding. We also get what it means to find your “Aha!” moment, and how that can greatly help with designing your onboarding for success. ⏱ What you’ll find and when: 00:00 Intro 04:34 The Userflow team and deciding equity split between founders 10:57 The Userflow growth strategy 13:35 The most common user-onboarding mistakes companies make 16:29 How to design an effective onboarding 22:46 Implementing data directly into your product 25:33 Product-led growth for a $600 product 31:23 Figuring out your Aha! moment 34:16 Bootstrapping vs. VC 37:50 Flash questions 🔗 Connect with Esben: LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/ Userflow: https://userflow.com/ Product-Led Stack: https://www.productledstack.com/