Justin Welsh is the indisputable “King of LinkedIn” — he’s grown to 300K+ followers and more than $2M in online income, in just 3 years. His business is built like a machine — he’s set up systems for himself that allow him to consistently publish content, lead an audience into his newsletter, and generate revenue through a variety of different channels. Best of all? He does it all by himself, as a one-man-show. In this episode, we chat with Justin about his content strategy, his business,...

How do you balance being a high performer and not burning out? What is burnout, anyway? How do you know if you’re burnt out and how can you prevent it? Sherry Walling, clinical psychologist and author of “The Entrepreneur’s Guide to Keeping Your Sh*t Together” talks to us about mental health as an entrepreneur and high performer. We speak about balancing working hard and resting, how to prevent burnout, how to understand your capacity, and balancing family life and entrepreneurship,...

How do most people get content marketing wrong? How can you differentiate yourself and do it in the right way? Rand Fishkin from Sparktoro talks to us about his unique mindset of publishing content online, what he thinks about the accuracy of attribution, and what he thinks of before deciding a distribution strategy for a piece of content. We also talk about his thoughts on fundraising vs. bootstrapping, why the press doesn’t cover bootstrapped businesses, and what he thinks of Elon Musk...

As a four time entrepreneur over more than 15 years, what are the biggest lessons learnt in management, levelling up as a founder and coming up with business ideas? Jason Cohen from WP Engine talks to us about why he decided to raise funds after bootstrapping successfully in the past, and how he comes up with business ideas. We also talk about evaluating your managers, how managing your executive team is very different from managing other members of the team, how the role of a founder...

How do you grow through word of mouth? How can you get customers to recommend you to others? Can you get enterprise and mid-market clients through this? Muhammad Younas from vFairs talks to us about how his company grew to $30M through word of mouth, even during the pandemic, and being fully remote from day 1. We talk about the importance of customer satisfaction, the similarities between online events and weddings, and how you can structure your support team to make sure that customers are...

How do you build a strong culture among a team that’s fully remote? How do you make sure people are motivated and goal-driven? What do you need to look for when hiring a coach for your team? What is non-violent communication and why is it important? Nicolas Vandenberghe from Chili Piper is a serial entrepreneur, and he’s been there and done that. In this episode, we discuss all of the above, and also talk about their acquisition channels, raising money as a bootstrapped founder, and...

What happens when you realise you need to change your pace, and want to hire someone else to run your company? Can you really hire someone to run the company as well as you can? What do you need to have put in place to be able to do that? And then, what happens when that person wants to leave and you need to either find someone else or do it yourself? Noah Kagan, cofounder of AppSumo, a daily deal website for software, has been there and done that. In this episode, we talk all about...

What are the challenges of acquiring other companies? What has to change as your company grows from a startup into a scaleup? What are the mistakes to avoid? Ross Andrew Paquette is the CEO and founder of Maropost, a company that grew from a 20 person lifestyle business to a 300+ person business doing $60M in ARR, acquiring 2 other companies in the process. In this episode, we get all the learnings and challenges that Ross faced during this time, and the things he’d do differently if he...

Is a good user onboarding really that important for your SaaS product? What are the most common mistakes to avoid in creating one? In this episode, we speak with Esben Friis-Jensen from Userflow, a no-code user onboarding builder for product-led tools. We learn about the importance of onboardings, the mistakes most SaaS tools make when designing one, and what goes into creating a good onboarding. We also get what it means to find your “Aha!” moment, and how that can greatly help with...

Can you scale your SaaS with ads? How useful are affiliate programs and how do you set one up for success? Should you offer lifetime deals for your app? Joey Xoto shares with us everything he’s learnt while scaling Viddyoze. We talk about about affiliate deals, his thoughts on lifetime deals vs. monthly subscriptions, we learn about the different PPC sales funnels that Viddyoze uses. Joey also shares his thoughts on scaling and then cutting back on team size. ⏱ What you’ll find and...

Can you be a CEO with no meetings at all? How do you run a remote-first company successfully? What’s the mindset you need to have? Amir Salihefendic shares with us his journey growing Doist as a fully remote company to $20M in ARR, while having almost no meetings in his calendar at all. We learn his mindset on async communication and high-trust environments, and his challenges in growing his company. ⏱ What you’ll find and when: 00:00 Intro 01:14 Growing Doist 07:20 Amir’s mindset on...

Thinking of launching a podcast for your business or for yourself, but don’t know where to start? How do you choose your topic? What’s the best podcast format? How do you grow your audience? Moreover, is launching a podcast even the right move for your business? Understand everything about podcasting in this episode with Justin Jackson, founder of Transistor.fm, a podcast hosting platform used by 20K+ podcasts worldwide. We talk about how to get started with podcasting, the equipment you...

How do you build a loyal audience before you launch your SaaS business? How do you engage with others in the right way? How do you get the highest impact on YouTube? Moreover, how do you stand out in a competitive social media landscape? In this episode, Simon Høiburg, founder of FeedHive and content creator (20K YouTube, 25K Instagram) talks to us about growing on social media. We understand how to authentically give out value and grow by engaging with others, and Simon reveals his strategy...

Considering running webinars for your business but they’re a complete mystery to you? How often should you host them? How do you keep your audience engaged? Moreover, how do you make people actually convert using webinars? In this episode, Omar Zenhom, co-founder and CEO of WebinarNinja talks to us about everything webinars. We understand why we should conduct webinars, and how to do it in a successful way. We also gather some tips on making them engaging, and increase the chances of...

Trying to get customer feedback but getting nowhere? Having trouble prioritising feature requests while building your app? Want to change your pricing but scared of what will happen? In this episode, Sarah Hum from Canny shares everything she knows about gathering product feedback and feature requests from 5 years of building a tool that does exactly this. She also talks about how they prioritize requests and decide what to work on, while keeping the team happy. Finally, she also talks...

Running ads but not really satisfied with how profitable they are? Are there secrets to running ads more profitably? In this episode, Chris from WebMechanix shares his unique method to run ads that are optimised for revenue, by gathering the right kinds of pre- and post-click signals. We also learn how he got his first clients while waiting tables. Finally, he shares his thoughts on TikTok B2B ads and gives Guillaume a $10M idea to grow lemlist. 📚 Resources Mentioned: • Book: Think and Grow...

Is collaborating with influencers an effective strategy for your business? How you can find Influencers to collaborate with? What is sponsored content? In this episode, I talk to David Tintner about collaborating with influencers, creating sponsored content, and how it can help you grow your company. David is the CEO of ThoughtLeaders, an influencer marketplace for creators and brands, a company that he bootstrapped to $8M+ in 2021.

Is transparency the key to a successful business? How can you grow through content and SEO? How do you create value by offering a paid alternative to Google Analytics? In this episode, I talk to Marko Saric, co-founder of Plausible, a privacy-friendly alternative to Google Analytics. Started in 2018, the company crossed $850,000 ARR bootstrapped and is now used by almost 40k websites.

How can a simple side project help you to boost your main business? Why persistency is key to success as an entrepreneur? How did Flexible make its first $100,000 using Google Sheets? In this episode, I talk to Karthik Sridharan about his story as the co-founder and CEO of Flexiple. Started in 2016, Flexible is a marketplace where companies can find top freelancers to grow their business. Today, they’ve reached $3M in ARR, 100% bootstrapped.

Why are quizzes one the best way to best generate more leads? How can you start using quizzes to generate more revenue for your business?  What’s the best way to design them? In this episode, you discover everything you need to know about quizzes from Josh Haynam, CEO, and co-founder of Interact, a quiz building tool that he bootstrapped to $3M ARR.

How can you reduce churn for your SaaS? What are the good tactics to use and the ones to avoid? How can you create the best cancellation process? Find everything you need to know on churn from Baird Hall, a successful entrepreneur who scaled multiple bootstrapped SaaS businesses like Wavve, Zubtitle, and Churnkey ($300K+ in MRR)

How reviews can help your business grow? What's the best way to ask for customer reviews? In this episode, I talk to Damon Chen, CEO, and founder of Testimonial ($200k ARR. bootstrapped), a tool that collects video testimonials on how important customer reviews are for your business.

How to define your company culture to attract the best talents? How do you hire people in 10+ different countries? Should you outsource some of your departments like customer support? Find out all the best hiring tips from Bridget Harris, the CEO and co-founder of YouCanBook.me - an online scheduling tool that she bootstrapped to $5.5M ARR.

Pavel bootstrapped Merge, a design agency based in Ukraine, to $1,6M ARR in 3.5 years. How did he manage to have a 15% growth during the war? What are the strategies that kept his business alive? How can you handle huge crises affecting your company? All the answers in the episode.