How do most people get content marketing wrong? How can you differentiate yourself and do it in the right way? Rand Fishkin from Sparktoro talks to us about his unique mindset of publishing content online, what he thinks about the accuracy of attribution, and what he thinks of before deciding a distribution strategy for a piece of content. We also talk about his thoughts on fundraising vs. bootstrapping, why the press doesn’t cover bootstrapped businesses, and what he thinks of Elon Musk buying Twitter. ⏱ What you’ll find and when: 00:00 Intro 02:41 Transitioning from Moz to Sparktoro 05:07 Thoughts on bootstrapping vs. VC funding 10:06 Why the press doesn’t talk about bootstrapped businesses 13:23 Sparktoro’s unique funding model 24:46 What Sparktoro does – finding more media channels 30:08 Thoughts on attribution 38:18 Rand’s unique content mindset 43:49 Content distribution the right way 51:03 Choosing the right titles for your content pieces 53:27 Thoughts on Elon Musk acquiring Twitter 57:34 Flash questions 🔗 Connect with Rand: Twitter: https://twitter.com/randfish LinkedIn: https://www.linkedin.com/in/randfishkin/ Sparktoro: https://sparktoro.com/blog/