As China is set to slowly open its borders, hopes are that citizens resume gathering in large groups and that there’s a bounce back in economic and social activities. At its current value of 42 billion U.S. dollars, China’s market is projected to double by 2026, peaking at around 72.2 billion U.S. dollars. Listen in as we examine the rebound of the Chinese wine market with Vinifield President and wine expert Jean-Charles Letellier. Our special guest provides firsthand insight into China’s wine market by discussing post-Covid trends, prime sale opportunities, brand success despite closed borders, and Letellier’s latest e-book, which emphasizes the importance of negotiation in China. People are coming together again, which means good things for China’s wine industry.