The future of drinking is upon us, and we look to it with enthusiasm and curiosity! In recent years, more and more people have decided to ditch alcohol. This social shift sparked one woman’s vision of a beverage company focused on creating alcohol-free drinks that give people that same happy, buzzed feeling as your average cocktail—without the anxiety and stress of overdoing it or waking up hungover. So in 2020, she took the plunge and founded Bonbuz, a Los Angeles-based company that crafts function-forward, non-alcoholic options for those who prefer to steer clear of booze. Join us in today’s episode as we explore the relatively new frontier of alcohol alternatives with Bonbuz CEO and President Fay Behbehani. Together, we will examine the inspiration behind Bonbuz, active agents that mimic the buzz of alcohol, up-and-coming ingredients in the drinking industry, and the reasons behind this trend toward non-alcoholic products.