There is a notable distinction between Western and Chinese social media, and this difference is worth studying for companies wanting to ensure brand success. In China specifically, brands wishing to successfully market their products to the general public need to expertly navigate the complex, ever-evolving Chinese social media landscape. This is where this episode’s special guest comes in! Join us in our conversation about Chinese social media and marketing with Olivia Plotnick, the Founder of Wai Social, a company responsible for curating and executing intentional social media strategies for clients. Olivia’s unparalleled insight into China marketing allows us to ask important questions about the culture surrounding Chinese social media. For instance, how companies speak about their wine brands online sends a message to Chinese consumers—so, with which values should they align their captions and comments to guarantee optimal engagement and revenue? In addition, what apps are most popular in China as opposed to other countries? And what social and cultural guidelines should wine companies follow online?