South Korea has a plethora of regional brews that are slowly finding their way internationally. Today we speak with Carol Pak, Founder of Sool about her journey creating Makgeolli and Soju for the North American market . A Columbia Business School MBA alum, Carol is a native New Yorker who wants to introduce the world to the magic of Korean spirits and elixirs. Previously part of ZX Ventures (owned by AB InBev), Carol developed a new beverage brand in China which opened her eyes to the possibility of introducing a new beverage category to the West. In 2017, she started Sool to globalize Korean alcoholic beverages. In this podcast we will dive into the background and culture of the Korean alcohols Soju and Makgeolli, why she’s so passionate about this mission, the rise of K-pop and K-culture in general, and how she created Makku and Soku, the first American-crafted Makgeolli and Soju, respectively. An expert in the art of alcoholic product launches, Carol Pak is here to show that Korea should be top of mind the next time you’re looking to imbibe.