Introducing Mark Wong, a visionary entrepreneur who made a significant impact in the beverage industry. Within a short span of six months after creating Impossibrew, he found himself facing the ultimate test of his business acumen on the popular TV show "Dragons' Den." During our conversation, Mark uncovers the captivating science behind Impossibrew's alcohol-free beers, which provide the sensation of enjoying one or two pints. We delve into the incorporation of nootropic herbs used in their products, offering relaxation and cognitive enhancement. Mark's collaboration with renowned neuroscientist Dr. Paul Chazot in developing these unique formulations is also explored. Furthermore, we delve into the transformative impact of Mark's trip to Hong Kong, where he discovered the potency of Chinese and Eastern medicine. Looking forward, we discuss the potential and current challenges faced by the non-alcoholic nootropics industry. Mark shares insights on pain points and the exciting prospects that await in this emerging market. Join us in this episode, as Mark takes us through his experience, sharing valuable lessons learned along the way.