Episode 69: Freja Foods, Founder Ed Armitage How to Hit a £10m Run Rate in 3 Years! In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business. With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-pound brand in just over three years - during extremely difficult economic conditions. Investors like Harry Cain,...

Founder Barney Mauleverer describes Fuel10k as 'a 12 year overnight success' In Part 2 of our two part series covering the growth journey & sale of the protein breakfast brand Fuel10k to Premier Foods, learn: The three reasons that Fuel10k was the perfect fit for Premier Foods already impressive national brand portfolio It Fuel10K 10 years to get to £10 million in revenue but 2.5 years to do the next £10 million £10 million turnover is the magic number: the figure at which your P&L...

Are you curious to know what it's like for a founder in the week before a sale of their business? ➡ If you're building your consumer packaged goods business with the hope of one day selling it, and if you've ever wondered what it would be like to sell your branded business, then you've got to listen to this. Last week, FUEL10K (protein breakfast range) was sold to renowned UK CPG business Premier Foods. In a two part series, Brand Growth Heroes host Fiona Fitzpatrick talks to Barney😜...

COOK is an award winning frozen meals company based in the UK.  It’s impressive turnover of £130M comes from its it 98 retail stores and 1000 concessions that it supplies from its own manufacturing facilities.  Yet some 28 years from inception, the business STILL doesn’t sell to any major UK grocery retailers! Founder Ed Perry tells me how he has managed to keep the business 100% privately owned, how their passion for creating a great company culture plays a central role in what they do, and...

I've been in love with the bright, punchy and delicious Rude Health brand since it launched in 2006. Originally a muesli business, Rude Health's revenue now comes predominantly from alt. milks, although this is something Camilla never would have imagined when they first launched them! A well-known and much-loved brand in 4 major markets, Rude Health is admired for it's brightly coloured boxes and cartons which inject joy into mornings across the U.K, Portugal & Benelux. Co-founder...

"What is Susan who's 40 talking about with her friends when she picks the kids up from school? Or what is Dave who's 50, who's a builder, sharing in his WhatsApp group? What kind of videos are you sharing that you're seeing online? Or what kind of TV shows are they watching and talking about with their friends?' Subscribe now by hitting the followbutton beside Brand Growth Heroes on your podcast app. As a rule, I don't interview marketing agencies on Brand Growth Heroes, but I made an...

ODDBOX is a D2C (Direct-to-Consumer) BCorp business with a bold vision: a world where all food grown is eaten. Husband & wife team Deepak Ravindran and Emilie Vanpoperinghe founded the business 8 years ago, and have allowed their passion for sustainability to design their clever business model. ODDBOX delivers boxes of fruit, vegetables, and other products that are at risk of waste to their 500,000 D2C customers. Working closely with growers and suppliers, they originally focused on...

Get ready for a dose of entrepreneurial truth bombs as the vivacious trailblazer, Amelia Christie-Miller, spills the beans on one of the blunders she made whilst venturing towards business triumph! Bold Bean Co. YOU too can be featured on Brand Growth Bloopers! Just send me a WhatsApp on +447418605547 and tell me the following: Your name Your brand website and Instagram handle A quick outline of your brand growth blooper, for example, 'manufacturing disaster, wrong ingredients' or 'no laptop...

 As the founder or leader of a grocery brand, have you ever thought it would be GREAT to pool your central costs with other brands like yours? Follow Brand Growth Heroes here on Instagram, Tiktok, LinkedinI certainly considered it when I was launching GU Chocolate Puds in France years ago, and as a result,  I created a shared field sales team with Innocent France for the French market, and it was certainly something worth doing for the period of time it worked for both businesses. I wanted to...

Renée Elliott is the original founder of much-loved UK organic retailer Planet Organic...and now she's back: to rescue the business out of administration. At the time of recording, we are 3 weeks into this rescue deal. All the latest insider info is right inside this episode, along with some invitations to suppliers to join Planet Organic on their new journey, as well as information on Renée's upcoming women's retreat (www.womentree.uk). ★ Support this podcast on Patreon ★

Have you ever messed up and felt like you were the only founder in the world to make such a stupid mistake? Simona Deifta, female powerhouse and founder of the brilliant sauces and dressings Nojo London, shares one of the biggest brand growth bloopers she's made along the way to getting national listings with Ocado, Co-Op, Wholefoods and Amazon. YOU can be featured on Brand Growth Bloopers! Just send me a WhatsApp on +447418605547 and tell me the following: Your name Your brand website and...

Hear how Marisa and Teddy learned from their big-green-explosion-mistake, whilst preparing for their first-ever show - the London Coffee Festival! If you'd like the chance to be featured on Brand Growth Bloopers, please send us a WhatsApp on +447418605547 and tell us the following: Your name & email address Your brand website and instagram handle A quick outline of your brand growth blooper, for example 'manufacturing disaster, wrong ingredients' etc If you are chosen to feature on the...

Perfect Ted, the natural energy drinks brand powered by matcha green tea, has taken the UK food and drink industry by storm. Despite launching just 18 months ago, Marisa, Teddie, and Levi have grown their business to a run-rate of £5M, secured a national listing with Tesco UK across three different in-store categories, and even won offers from all five dragons on Dragon's Den. What's more, they've accomplished this by successfully taking a niche ingredient that they are passionate about...

Jake Karls, Co-founder of Mid-Day Squares and Forbes 30 Under 30 star, shares the secrets of the scaling functional chocolate brand's success to date.

Ben Back, Director at Verlinvest, shares the 3 things that CPG founders NEED to know right now if they are looking for investment.

Fiona talks to Matthew Glover, business activist and serial founder of organisations including Veganuary, VFC (Vegan Fried Chick*n) and Veg Capital. Matthew gives us the scoop on his latest investment company, Sentient Ventures VC.

Fiona speaks to Edd Lees, co-founder of Wildfarmed, a regenerative food brand bringing together farmers, food businesses and consumers to build the largest soil and biodiversity restoration programme on British arable land, whilst making food grown in healthy soils widely available to the high-street shopper.

Fiona talks to Martin Murray, CEO of waterdrop®, the insurgent microdrinks brand that has sold over $100M worth of products in their first 5 years.

Scott McCulloch, founder of The Vegan Kind Supermarket talks about building the UK's only exclusively vegan supermarket; how to be a first-class supplier to a grocery buyer; and why the time is right for him and his wife Karris to step back from running the day-to-day of their multi-million pound online supermarket.

Mike Smith, the bestselling author of 'The DTC Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules', shares the secrets to winning at Direct to Consumer.

Fiona talks to The Cheeky Panda founders Chris Forbes and Julie Chen, about how they are transforming 4 categories using bamboo as a raw material instead of TREES.

Wild Co-founder and CEO Freddy Ward was previously the 5th employee of Hello Fresh. By the time he left, he was investing £25M a YEAR in Marketing for the delivery brand. Now he's put all of these learnings into building his new business, Wild Deodorant. Listen to the Masterclass in building a successful DtoC brand today!

Fiona talks to Ben Branson, the founder of Seedlip drinks, the global #1 in non-alcoholic distilled beverages, about how to disrupt an entire category.

Fiona chats to Strong Roots founder Sam Dennigan about their latest business decisions; their partnership with Mc Cain Foods and why Strong Roots is sponsoring Brand Growth Heroes series 5!