In episode 34 of the Expand Your Impact podcast, I talk about the power of working with a mentor in your business.

In this episode of the Expand Your Impact podcast, I’m talking about modernising the term passive income and bringing it into the 21st century.We need to step into the modern day and see passive income for what it is. A means of uncapped income potential from an asset that you create once in your business and sell over and over again. That’s what in my opinion, passive income means.   I also talk about: Traditional types of passive income compared to digital products, courses and programs as...

In this episode of the Expand Your Impact podcast, I’m sharing my business and goals for the next 12 months in my business. Listen in to this episode to hear me talking about: The relaunch of the podcast - this one is already in motion because you’ve just listened to the second episode of the all new Expand Your Impact podcast. Creating four brand new courses - I must be crazy but I’m going to be launching four brand new courses this year to support you on your scalable business...

Oh hey! Have you noticed that things are looking a little different around here? That’s right - the podcast has been rebranded and it is stepping into its 2.0 era. So it’s goodbye to Brand, Market, Flourish and hello to Expand Your Impact. This means that not only is there a new name, there is also new cover art and a new intro.  In this episode, I’m going to be sharing the reasons why I’ve changed up the podcast name and also what you can expect going forward. There will be a new episode of...

Does your business support your lifestyle or do you feel like your business is taking over your life?  There are essentially two ways that you can build a business:  1. Work all hours of the day from the beginning to build a business that isn’t sustainable long term without investing in a big team to support the growth   OR   2. Decide how you want your life to look and create a business that fits around that.   I know which one I’d prefer. In today's episode, I’m talking...

I'm very excited for this epsiode as it's the first in a new series over here on the Brand, Market, Flourish podcast. The series is called Ask Louise and it's going to be a place where I answer questions you've submitted on all things marketing, digital products and online business.  This question has been submitted by Cindy at Over The Moon Creative, a brand and website design studio for small business owners.Cindy's question is...I am currently building out my first two WordPress templates...

In this episode, I’m going to be talking you through how to create your big-picture strategy for the year. I have always been a huge advocate of strategy in business and I strongly believe that it’s not possible to build a long-term sustainable business without one. When first starting out in business, a detailed strategy isn’t necessarily needed. However, after you’ve spent a year or two experimenting with what works, what doesn’t work, what you enjoy and what you don’t enjoy, it’s then...

In the final episode of this 10-part series, I want to talk about what to do if you already have digital products and they are just not selling. More often than not when you create a digital product and then it doesn’t sell, you likely have a problem with one or more of these three elements - product, marketing or messaging.  After all, you have to have a good quality product that you know is something your audience wants and needs. You also need to ensure that your marketing and messaging...

Creating a digital product is one thing but actually launching it is a whole other topic in itself. During this 10-part series, I’ve spoken a lot about product creation but in today’s episode, I want to answer some of your questions around launching a digital product. These are questions that I’ve been asked by you when I asked what questions you had about launching a digital product on Instagram stories. Ready to package up your service-based expertise into digital products? Join the...

Courses…. Do you feel the pressure to create one? It seems like everyone in the online business world is creating courses so you should too right? Wrong! Courses are not the only digital product that you can create yet somehow we seem to fall into the trap of thinking that they are.  In today’s episode, I’m going to be helping you decide whether to create a digital product or a course for your first main digital product.  - Ready to package up your service-based expertise into digital...

I know that tech can sometimes be a stumbling block when it comes to building digital products into your service-based business model so if you’re someone who is feeling overwhelmed with not knowing what tech you need, this episode is for you.  I’m going to be sharing with you the exact tools that I use in my business to create and sell digital products. Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>>...

I’m going to guess that if you haven’t yet created a digital product but it’s something that you want to incorporate into your business, there is something holding you back. There could be many reasons why you haven’t made a start on this part of your journey and in today’s episode, I’m going to highlight 5 common limiting beliefs keeping you from creating your digital product and my own perspective on each of these to help you overcome them. If you’re currently experiencing any of the...

If you’re thinking about creating your first (or next) digital product but you’re asking yourself… How do I know this is something that they actually need? OR What if I create it and no one buys it? Then you’re going to want to listen to this episode because I’m sharing with you 5 ways that you can validate your idea for your digital product so that you can be sure you’re not wasting time creating a product that people aren’t interested in. Ready to package up your service-based...

When I started out in business, finding the time to work on my own business was challenging. I felt guilty if I was working on my own projects instead of working on projects for my clients. However, I’ve since gotten a lot better at managing my time and thanks to my digital products and one-to-many offerings, I now have a lot of time to spend working on marketing, product development and other tasks within the business. Actually finding the time to create these products was most definitely a...

Are you wondering when is the right time to build digital products into your business model? Just like anything in life and business, there is never truly a right time and you may never feel 100% ready but there are some factors to consider before doing so. This is the third episode in this 10-part series and I’m going to be talking about when exactly is the right time to create digital products. I’ll also be sharing with you a mistake I made when creating my Showit website template shop so...

Welcome back to the second episode of this 10-part series all about building digital products into your service-based business. If you’re struggling with idea paralysis when it comes to what digital product to create, you’re going to find today's episode helpful because I’m sharing with you 8 digital product ideas for your service-based business along with examples for each of them. If you haven’t yet listened to the first episode in this series, then I’d definitely recommend giving it a...

In preparation and celebration of the launch of my new program, Expand Your Brand which launches on Tuesday 27th September, I’m releasing a 10-part series of short episodes all about digital products. Today is the first episode of the series and I’m going to be sharing with you how you can ensure that you’re creating digital products that people actually want. So, how do you create digital products that people actually want? The answer… market research. Listen to this episode to find out...

Fed up with social media? In today's episode, I’m going to be sharing with you 7 different ways that you can market your business outside of social media. Something that I have always been so passionate about within my own business and within my business ethos and messaging is not having to rely on social media as a marketing platform. There are so many different ways to market your business and more often than not, when we begin our businesses, social media, particularly Instagram, is the...

Don’t you just love getting a glimpse into how other people run their businesses? I know I do! In episode 16 of the Brand, Market, Flourish podcast, I’m going behind the scenes and sharing with you the exact marketing strategy that I use in my business. I’m sharing this insight into my own marketing strategy as I know that it can be useful to see how others market and run their business. However, all businesses and business owners are different and what works for me, may not necessarily be...

In episode 15 of the Brand, Market, Flourish podcast, I’m sharing what you can do when your business is going through a slow season. EPISODE OVERVIEW Some of the reasons why business feels slow right now6 things you can work on during these slow seasonsThanks so much for joining me for another episode! Join me every Tuesday for a brand new episode. CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline FREE GUIDE - 20 Digital Product Ideas -...

In episode 14 of the Brand, Market, Flourish podcast, I’m talking about some of the common fears and mindset blocks around creating digital products in your design business. And because I of course want to help you overcome them, I’ll be sharing ways you can do this. EPISODE OVERVIEW 4 common fears and mindsets blocks when it comes to creating digital products5 ways in which you can overcome these fears and turn your mindset blocks aroundThanks so much for joining me for another episode!...

In episode 13 of the Brand, Market, Flourish podcast, I’m talking about how you can get started with creating your first digital product in the next 30-days. EPISODE OVERVIEW What is a tripwireWhy a tripwire is a great first digital productThe benefits of a tripwireHow to decide on your tripwire productHow to create your tripwire productThanks so much for joining me for another episode! Join me every Tuesday for a brand new episode. CONNECT ON INSTAGRAM >>>...

In this episode, I’m sharing some behind-the-scenes as to the changes happening here at Fleurir Online.  I have recently niched down to become a mentor for designers and this podcast episode talks more about my decision around how that came about and why it’s been years in the making.  I also share the different ways that we can work together along with the offers coming to the business in 2022. JOIN MY GROUP PROGRAM FOR DESIGNERS WAITLIST https://fleurironline.com/waitlist  WAYS TO...

In this episode, I'm talking to Tatum Brandt about her experience building a digital product shop as a service provider. Tatum was the first-ever client I worked with to support in creating and launching her digital product shop back in 2019 and in fact, is one of the reasons I support service-based business owners in this way today. Episode Summary: How Tatum managed building her digital product shop alongside working with custom design clientsThe strategy Tatum used to sell 10 website...