Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn what brand authenticity is and why it’s so important in modern branding and marketing communication. Next, we’ll explore some of the fundamental benefits of authentic branding, including emotional customer connections, increased sales and brand loyalty and advocacy. Then, you’ll learn 6 actionable ways to build brand authenticity so you can show up as the most real and genuine version of your brand. From branding 101 concepts to build brand trust, to storytelling, empathy and consistency, you’ll have actionable strategies to make genuine human connections with your target audience and the wider market. We’ll then explore some of the best examples of brand authenticity with Dove and their self-esteem project to Patagonia and their sustainability mission. For more brand strategy resources and downloads visit https://brandmasteracademy.com/