Decentralized identity. It’s without a doubt one of the innovations that has me most excited about the future potential for web3.  You might be asking your self - what is decentralized identity? Well the answer can actually be quite varied as different companies are approaching it differently as they aim to solve for different use cases. In today’s conversation, I speak with Seema Khinda Johnson about her company Nuggets and how they are building decentralized identity solutions designed to protect us against fraud, identity theft, etc.  It’s a huge and growing problem. It’s so big in fact that even if it’s never happened to you, I’m sure you’ve felt the effect. The moment of panic when you don’t recognise a charge on your credit card and you think it might be fraud, or when your bank calls you to validate a transaction and you have to think if it was really you.  Seema and the whole team at Nuggets are building the solutions to help with this and so much more so listen in to find out more. SPECIFIC TOPICS: In my conversation with Seema we covered a wide range of topics, but some of the things we talk about include: How and why she launched a blockchain business focused on identityWhat is decentralized and self-sovereign identity.Why decentralized identity is critical for both people and for brandsKey use cases for the technology, and what it will mean for marketing use cases such as personalization, crm, etcOther brands and approaches to decentralized identity - for example prioritizing social mediaZK proofs as a technology enabler. What they are and why they are important.Her vision for the future and how the technology will mature and growA few points of advice we can take today. CREDITS: Host: Justin Peyton Guest: Seema Khinda Johnson