Does your personal brand reflect who you are at the core? Shaping a personal brand can be tricky. Our personal brand should reflect how we present ourselves. Yet, sometimes, for some reason, it reflects how others present themselves because we admire them. Or we think that by imitating them, we'll achieve their success. That's not how it works. At all.  In this episode, I share some fragments of my recently published book, "Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands," to understand the importance of our personal brand to reflect our essence, how to use our values to attract our ideal clients, and why curating every characteristic of our personal brand is so crucial.  Additionally, you'll hear about why consistency is a critical factor in branding; we also go through the twelve archetypes cards so you can identify which one reflects who you are and use it to create your personal brand, and much more.  Tune in to episode 53 of The Brand Therapist and learn why identifying who you are is crucial for shaping your personal brand.  In This Episode, You Will Learn: Why sticking to our core values to design a personal brand is crucial (2:18)A personal brand is a reflection of how that brand owner presents themselves (5:05)Find your voice and use it to tell your brand's story (8:28)How to identify your values using the twelve archetypes cards (10:56) Resources: Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands Let's Connect! WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.