Are you aware of how tension can elevate your language, messaging, and sales copy? Tension can create intrigue, capture attention, and make your brand more memorable. In today's solo episode, you’ll learn everything about archetypes and their opposites. Discover how leveraging the tension between contrasting archetypes can transform your messaging, set you apart, and supercharge your brand's influence and growth. We explore the belonging quadrant and understand how the caregiver, the lover,...

Each archetype creates, sees, and connects with the world uniquely. Deeply understanding your own is the shortest way to develop strategies, a visual identity, and a tone of voice that speaks directly to your audience.  In today's solo episode, we explore the Brand Therapist Master Workbook series for personal branding. We dive into techniques for archetype understanding, brand analysis, storytelling strategies, long-term brand evolution, and much more.  You'll hear about the importance of...

For most entrepreneurs, the difficulty of figuring out how someone could help them feels more overwhelming than the thousands of tasks they have to handle simultaneously.   In this episode, I'm joined by the Founder of Team Delegate, Visionary Entrepreneur, and fellow podcaster Tonya Thomas. The host of the "Unbottleneck Your Business podcast" takes us through hiring a virtual assistant, from finding a suitable VA for your and your business's needs to figuring out how to maximize their...

One substantial change smartphones and social media have produced in our society that needs to be addressed more is access to fame. We walk around with a film studio, a media conglomerate, and a podcast production studio in our pockets; getting a message out there and touching the masses with it has never been easier.  Today, I'm joined by Torund Bryhn, "The Fame Builder." She is an Author, Podcaster, Publisher, and Strategic Communications Expert on a mission to make people, brands, and...

Regardless of how credentialed you are in your space, nothing ensures you'll sell a million copies and become a worldwide sensation. The average for a book's lifetime is a couple thousand copies. Still, your book doesn't need to be an instant international best-seller to help you be wildly successful.  In this episode, the amazing Beth LaGuardia Cooper uncovers the secrets of writing books to empower your brand's authority. Beth is the Global CMO for Forbes Books, and, as a skilled marketer...

Negative thoughts, self-doubt, and even imposter syndrome are common in the life of an entrepreneur; sooner or later, they'll visit your mind and entertain it for a bit. Yet, you must learn how to address them properly, deal with them, and avoid getting caught in the "I'm not good enough" story, or else you and your business will get stuck forever.  In this episode, I'm thrilled to welcome back to the show to the inspiring Karissa Adkins. Karissa is a Global Speaker, three-time best-selling...

We all compete for attention; people's lives are fast-paced and full of commitments, appointments, and meetings, and they have little time to spare. That's why turning your brand into a noticeable, seductive, and appealing piece of the advertising landscape is crucial. Inevitably, the question arises: Do you know how to make your personal brand stand out?  In today's solo episode, we cover all the bases on helping your brand cut through the noise, speak its message loudly and clearly,...

Despite how brilliantly planned our marketing plan might be or how carefully designed our personal brand is, a massive part of getting the results we want depends on those executing the plan. That's why finding and incorporating key talent is crucial.  In this episode, Susan Kamenwa joins us from the other side of the pond to discuss talent sourcing, leadership, and her passion for providing solutions. Susan is a qualified Executive Coach, a certified Psychometrist, a leader in her community,...

Being constantly evolving is crucial for developing a strong, reliable, and up-to-date personal brand. Our brands are, in many ways, a reflection of who we are, how we portray ourselves, and how we are perceived. The best way to ensure our current version is always our finest is to commit to a lifelong learner type of existence. In this episode, I'm joined by Kristin Morris to talk about personal branding and self-improvement, the kind of mindset needed to get up and try it again a thousand...

Some attributes we carry throughout our personal and professional lives are inherently ours; they were put there by whoever was responsible for writing the code of our DNA. Others are acquired, especially during the first years of our lives. What defines our character, our way of seeing the world and connecting with others, is what we do with them.  In today's episode, the inspiring Hayley Westoby joins us from Sydney to share her thoughts on how branding and personal experiences intertwine...

When an explorer leads a business, you can see their qualities transferred into it. You'll see a brand motivated by new adventures, avoiding repetitions, and constantly seeking cultural enrichment to improve as much as possible.  In this episode, Domonique Jones joins us to talk about entrepreneurship, legacy, and self-improvement. Domonique is a multipreneur, is the Executive Director of Partnership in Property Commercial Land Trust (PIPCLT), the owner of a talent management company,...

The only brands that succeed are those that tell stories their target audiences can relate to. In personal brands, this translates to authenticity. It is not about trying to be who you think you should be but being who you truly are. You'll not attract fewer people; you'll only attract those genuinely interested in you.  In today's solo episode, we get a closer look at Gary Vee and Marie Forleo's personal branding, clinical marketing efforts, and brand positioning, as well as their use of...

Are you using data to grow and nurture your brand?  In this episode, I'm joined by Mariyah Saifuddin to talk about her unique approach to data analysis, generating data insights to make accurate business decisions, and how companies can align their teams, enhance focus, and accelerate their growth by leveraging their data. Mariyah is the CEO and Co-founder of Innovative Solution Partners, Speaker, NAWBO Greater Detroit Chapter President, and Enterprising Women Honoree 2022. Innovative...

In a world where brands' success depends on how good they are at grabbing people's attention, their ideas, products, and technology must be as good as their storytelling abilities and design attractiveness.  In this episode, Bohdan Paladiichuk joins us to share his unconventional way of seeing the world and his unique and disruptive thoughts on branding. Bohdan is the CEO and Creative Director at Qream Design Agency and a Branding and UX Geek, passionate about working with emerging...

What if brands stop guessing what their target audiences want? What if there was a way to turn values into a measurable business metric?  In this episode, the brilliant David Allison joins us to talk about Valuegraphics, the method he created to understand how people make decisions based on their values. David is a Speaker, Human Values Expert, Behavioral Scientist, Author, and Founder of the Valuegraphics Project. In his latest book, "The Death of Demographics: Valuegraphic Marketing for a...

Is it possible (or recommended) to work in your personal brand while still in corporate? Today's solo episode talks directly to corporate professionals who want to start their personal brand. It also brings valuable insights and The Brand Therapist's unique perspective on personal brand building. You'll hear about how personal branding works in a corporate setting, the importance of authenticity, and how to become a thought leader in a corporation through consistency and alignment with core...

How does personal care translate to brand success? In today's episode, the inspiring Sharrarne Morton joins us to share her unique approach to branding and personal growth and how she mixes her vast experience in broadcast journalism and entertainment with her passion for elevating women of color to high-network and high-net-worth opportunities. Sharrarne is a seasoned CEO, Radio and TV Host, Voice Talent, and Writer. She is the CEO of Morton Media, hosts and produces shows for SiriusXM...

When a personal brand's ethos blends with a founder's mission in business, true love, and calling, not only will customers find answers to their problems, but workers will find an ideal culture to expand, grow, and evolve.  In today's episode, I'm thrilled to welcome the amazing Deborah Stallings to talk about her personal brand, over 20 years of experience as an HR entrepreneur, passion for promoting healthy workplaces, leadership, and more. Deborah is a Transformational Leadership Mentor,...

There are countless ways of establishing a personal brand, yet the ones that resonate more with any audience are the ones that scream authenticity, those that allow audiences to see right through.  In today's episode, the inspiring Bryan Warren joins us to talk about the impact community arts initiatives have on society, mentorship, and creativity at the service of less favored populations, and the life-changing potential of keeping an eternal student mentality. Bryan is the Executive...

When a leader is authentic, they not only save the time they would spend trying to portray someone they are not but also become instantly trustworthy. Nothing beats a leader who's vulnerable enough to show up authentically and humble enough to assume their errors and keep learning. In today's episode, I'm joined by the fabulous April Griffith Taylor to discuss authenticity, networking, and the differences being a lifelong learner can make in our lives. April is a Talent Acquisition Leader...

Adjusting your tone of voice to your archetype and being consistent with it is crucial to build a solid personal brand. By tailoring your tone of voice to your specific archetype, you'll create a persona that perfectly resonates with your superfans.   Today's solo episode is all about tone of voice, how to use it, make it match your archetype, and creating messaging that's consistent with it.  You'll hear about what words are the perfect fit for each archetype and why aligning your archetype...

Regardless of how flawlessly designed a growth strategy is, nothing changes until behavior changes. People bring strategies to life, so as long as the way of doing things isn't revised, goals and growth objectives will always feel more like a carrot in a stick than a finish line that gets closer.  This week, Dr. Laura Methot visits us to discuss behavioral science, how she applies it to executive coaching, her passion for valuing, celebrating, and empowering people's differences, and the...

Long-term hiring plans and initiatives are crucial to ensure brands' culture, goals, and identity. Without managers leading by example and teams following guidelines, culture would be just a meaningless statement.  Today, I'm joined by Chéla Gage to discuss her role as an SVP of Talent, Diversity, Equity, Inclusion & Belonging at Reformation, her thoughts on transparency, authenticity, and diversity in branding, and her previous experiences as Founder and Executive Director of Miles...

Sometimes, the only thing a company needs to scale up to the next level is thoughts diversity, a group of creatives bringing dozens of new perspectives. That is one of the solutions our guest's brand, The Creativity Clinic, offers to startup and scaleup founders and business owners.  This week, I'm joined by Kirsty Hunter, the Founder of The Creativity Clinic, to talk about creative solutions that help businesses grow, how to overcome imposter syndrome, the importance of consistency in brand...