Creating well-rounded, intentional, and personalized quizzes will not only allow you to create tailored content and an emotional connection with your target audience, but it'll also trigger their curiosity; they'll want to know themselves better.  Today's solo episode is all about quiz-based insights. I'll share tips and advice on creating quizzes to help you develop personalized content, engage with your audience more authentically, establish an emotional connection with them, and produce...

Embracing diversity in branding and business reflects not only on the general happiness of a company's team members but also on the variety of ideas, creative solutions, and problem-solving alternatives. Today's guest and her company are living proof that it is possible to challenge antiquated norms while providing sustainable outcomes.   In this episode, I'm joined by Rashonda Harris, the Founder and CEO of Purple Sheep Consulting, Assistant Vice President for Research focusing on Post-Award...

The mere idea of showing up and creating content for every social media platform is enough to exhaust most entrepreneurs mentally before starting their entrepreneurial journey. Business owners have a lot in their heads 24/7, and half of them shouldn't be: Oh, my God, what will I talk about on my next Reel?  In today's episode, I'm joined by the wonderful Lyndsay Phillips to talk about how entrepreneurs can leverage their brands without putting their mental and physical health on the line....

"Not everyone who tries to coach and mentor you is meant to be your mentor." This week, I'm joined by the inspiring Hady Mendez, Founder & CEO of Boldly Speaking, DEI Evangelist, Public Speaker, and a Proud Latina in the Tech space. Hady uses her adaptable, resilient, and honest approach to business to help companies align their inclusion strategies to their programs and initiatives. She has also volunteered as an international champion for incarcerated and formerly incarcerated women and...

The best way to create content that accurately depicts your client's brand character is by relying on a proven methodology. It can help you guarantee every word presses the right buttons in their target audience, help you meet them where they are, and develop a thriving community.  In today's solo episode, we'll talk about The Archetype Method, which started developing almost as a game many years ago during my time at Procter & Gamble.  You'll hear about The Archetype Method's origin,...

Women are the most influential consumer in the world; they are responsible for influencing $43 trillion of worldwide spending every year. Ironically, most brands heavily overlook women in their branding and marketing strategies.   Today, I'm joined by Katie Mares, #1 Best-selling Author, Keynote Speaker, Mom, CX Expert, Entrepreneur, and an expert in helping brands tailor experiences for the world's most influential consumer: women. Katie's book, "CustomHer Experience," helps brands better...

Turning a passion into a business can sometimes get tricky. Running it using an organic approach feels chaotic, and going down the systematized route feels too rigid. The solution? Finding the sweet spot, the balance between these two opposite yet complementary approaches.  Today, I'm joined by Elexia Johnson. She is a Full-time Freelancer Artist and a Multidisciplinary Designer, the Founder of "Elexia Johnson | Creatively Driven," Nerd, and Gamer traveling the world with her cat, Macaroni,...

One of the most common mistakes high performers make is failing to realize their personal life influences their business just as their business impacts their personal lives. Professional success without a thriving personal life might work for a short time; still, sooner or later, poor personal relationships and lack of human connection outside of work will send their bill, and it won't be cheap.  Today, I'm joined by Purdeep Sangha, "The Strategist for Businessmen." Purdeep is a fellow...

Being a progressive leader is not only about finding more seats at the table for everybody; sometimes, it is about repurposing the table. However, bringing down the walls surrounding a "things have always been like this" type of environment, although altruistic and heroic, is taxing for physical and mental health.  Today, I'm joined by the inspiring Kate Van Waes, CEO and Founder of Van Waes Consulting, LLC, a woman and active-duty-owned independent leadership advisory consulting firm. Kate...

In today's fame economy, developing a solid personal brand is as important as building a fantastic business.  Of course, your product must be great and solve people's problems, and although that's a lot (and much more than a lot of brands can say), it's not enough. Businesses must lead their tribe to succeed, and the easiest way of doing it is by developing an outstanding personal brand. A brand capable of creating tension among its superfans, provoking curiosity, and sharing their...

A big part of building a successful company is giving yourself grace when you make mistakes and never using its present to judge its potential. Never minimize where you can go because of where you are today.  In today's episode, I'm joined by the talented Sonia James Pennington, a highly creative arts and entertainment CEO and Juris Doctorate from Temple University's Beasley School of Law. She owns, operates and manages for-profit and non-profit organizations. Sonia owns, runs, and manages a...

Fear of rejection is one of authenticity's biggest obstacles. Most people don't know there's an avenue for them that'll accept, embrace, and empower them just as they are.  Today, I'm joined by the inspiring Maria Flowers, a Healthcare Executive and Consultant with over 20 years of experience in the industry, Keynote Speaker, Organizational Change Expert, Founder, and Anti-racism Promoter. Maria helps healthcare institutions promote anti-racist initiatives; she uses her voice as a brand as an...

In the personal branding space, authenticity is more than sharing your true essence with the world; it is also about loving and accepting yourself and taking good care of your mental and physical health. The places we carry ourselves to and the things we spend time doing speak volumes of how we treat ourselves. We must pay attention to that.  Today, I'm joined by Dehjai White, Change Maker, Entrepreneur, Coach, Creative Project Manager, and Diversity, Inclusion, and Authenticity Champion. In...

Do you know how to integrate the four pillars of your brand's ecosystem? A common mistake many brand owners make is cloning their assets; they make their assets look and feel the same across platforms to reinforce their brand's coherence. The easiest way of avoiding this common mistake is to look at a brand's ecosystem in four pillars: strategy, brand ethos, photography, and messaging. In today's solo episode, I share the value of learning to integrate the four pillars of a brand's ecosystem....

Visiting Singapore as a child made our guest, Santhy Shetty, create a special connection with nature. The colorful flowers, the bees, the butterflies, the dragonflies, and the pure air catapulted her interest and curiosity about nature's harmony. Years later, that innate curiosity and passion for nature would nourish and lead her career.  In today's episode, I'm joined by Santhy Shetty, Independent Pharmacist, Aesthetician, Holistic Specialist, Abstract Artist, and Founder of Narié...

Contrary to what many brand builders and branding experts might think, numbers can be sexy. Not only that, they can help virtually every brand expand itself beyond its wildest dreams.  Today, I'm joined by Jen Zelinsky, Founder and CEO at JPZ Bookkeeping, Inc. Jen discovered her love for bookkeeping early on in her life, first organizing her family's finances, and then taking care of Calabasas, her retail store and wholesales business. She is a creator and, as such, developed a unique...

It doesn't matter how tough, resistant, or focused a person is; if their mind isn't in the right place, rested, and stress-free, they will only go so far. Being mentally stable is crucial to succeeding in any endeavor, and it's the result of many factors, including financial steadiness, physical health, and spiritual support.  Today, I'm joined by English Simone Walker, Author, Mental Health Advocate, and Soul Motivator. English provides a voice and opportunities to those who would never...

Is your brand creating enough tension to ensure it's loved and hated? Creating tension is all you need to foster a powerful chemistry with your brand's superfans. Apple has mastered tension-building by developing a defined brand character. Apple's fame character is the outlaw; it's revolutionary and disruptive, yet it communicates aiming its opposite, the creator. That's how Apple creates tension, communicating in a way that attracts its opposite. In this solo episode, you'll learn how to...

Only one person can tell you what you can or cannot do in this life: yourself. It is never too late to reframe, redesign, and rebuild your entire life from scratch and pursue your wildest dreams.  Today, I'm joined by the inspiring Jason Wojciechowski (Wojo), CEO of Lifeonaire, Host of The Lifeonaire Show Podcast, and an accomplished Lead Speaker and Trainer. Despite getting a Ph.D. in Immunology and a well-paying, secure job at a lab, Jason was stressed out, in debt, and overworked. In other...

The other 50% of coming up with a brilliant idea is knowing how to communicate it effectively. Being in the right place at the right time would be worthless for any genius if they couldn't explain their disruptive idea.  Today, I'm very excited to be joined by the brilliant Brenden Kumarasamy, Founder of MasterTalk, a coaching business he created to teach C-suite executives and business owners to become Top 1% communicators in their industries. Brenden also runs a successful YouTube channel...

At the core of every successful brand is the deep desire to add value, to offer a product or service with the potential of changing someone's life. There lies the secret to our guest's personal brand success; fitness saved Fitz Koehler's life, and that's why every time she speaks publicly or shares what she wrote feels like she is handing over lifejackets.  Today, I'm joined by Fitz Koelher, a Fitness Innovator, President of Fitzness International, cancer Survivor, Keynote Speaker, and Author...

It's more important to know what you don't know than to know what you do. Once you recognize you don't have the answer you are looking for, you can choose between doing things harder for you or finding a professional to help, coach, or educate you on how to find that answer.  Today, I'm joined by Dawn Foster, CEO and Founder of D. Foster Marketing. She is an unapologetic marketing and branding nerd passionate about data, analytics, and creativity. After over 15 years of experience leading...

Does your personal brand reflect who you are at the core? Shaping a personal brand can be tricky. Our personal brand should reflect how we present ourselves. Yet, sometimes, for some reason, it reflects how others present themselves because we admire them. Or we think that by imitating them, we'll achieve their success. That's not how it works. At all.  In this episode, I share some fragments of my recently published book, "Brand Therapist: Using Psychology to Transform the Way We Create...

We are so used to being bombarded with promotions and "can't miss" offers selling us the "solution" to our problems that we forget there are brands genuinely trying to help us. They don't want to fix us; they want to serve and help us get through what we are going through.  This week, I'm joined by the Trauma and Relationships Specialist, and fellow Podcaster, Laura Martin. As a domestic and substance abuse survivor who experienced sexual trauma and eating disorders, Laura relies on her...

What no one tells you about love at first sight and matches made in heaven is that they can indeed happen, yet they always need a little push.  In today's episode, I'm joined by the Relationship Expert, Speaker, and International Best-Selling Author of "Life Worth Living" and "New Management Blueprint." Michelle, the Relationshipping Coach, specializes in helping people create magnetic interpersonal connections that improve their personal and professional lives. Using her method, the Art of...