At the core of every successful brand is the deep desire to add value, to offer a product or service with the potential of changing someone's life. There lies the secret to our guest's personal brand success; fitness saved Fitz Koehler's life, and that's why every time she speaks publicly or shares what she wrote feels like she is handing over lifejackets.  Today, I'm joined by Fitz Koelher, a Fitness Innovator, President of Fitzness International, cancer Survivor, Keynote Speaker, and Author of several books, including: "My Noisy Cancer Comeback," "Healthy Cancer Comeback Journal" and "Your Healthy Cancer Comeback." Fitz is also a Professional Race Announcer and a powerhouse of optimism, empathy, and resiliency.  In this episode, Fitz talks about her personal brand and why she changed her business plan from regular classroom fitness instruction to teaching fitness via mass media. We also delve into her battle with cancer, the lessons learned in her journey as an entrepreneur and cancer survivor, her biggest fears, and much more.  Tune in to episode 55 of The Brand Therapist and get the best advice on branding with purpose and never giving up from the Comeback Queen, Fitz Koehler.  In This Episode, You Will Learn: A bit about Fitz and why she changed her entire business plan (2:40)Fitz's archetype: The magician (5:10)What's Fitz's personal brand about (9:20)Fitz shares an example of a time she was holding herself back (11:00)About Fitz's most significant lessons learned (19:10)What does the future look like for Fitz's personal brand (26:10) Resources: Get access to Fitz's books here! Connect with Fitz: WebsiteLinkedInInstagramFacebook Let's Connect! WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.