Do you know what your sales persona is? People buy from people, so if whatever you sell doesn't resonate with who you are, it'll stand out, and people will see that from miles away. In this episode, I'm joined by Armando Villa to talk about how entrepreneurs can start selling like naturals by relying on authenticity and personalized strategies. Armando is the Founder of StrategicSales.io and is on a mission to instill integrity and empathy in sales, ensuring entrepreneurs long-term impact and success in their industries. Throughout this episode, you'll hear about Armando's unique journey from corporate to entrepreneurship, his desire to make a more significant impact that led to the creation of StrategicSales.io, and how he discovered the sales techniques he used as the pillars for his business. Armando also talks about the Sales Persona quiz which is crucial to creating personalized sales content, and the importance of segmentation. You'll also hear about sales techniques, strategies focused on authenticity and personal branding, lead generation, and more. In This Episode, You Will Learn: About Armando's journey from corporate to entrepreneurship (2:00)Armando talks about the challenges of jumping into entrepreneurship (5:00)Why authenticity is crucial in sales (6:30)How the Sales Persona quiz works (10:10)Building trust and confidence with your clients (15:00)How to simplify the sales process (18:20)Armando shares key strategies for getting more clients (26:50) Connect with Armando Villa: WebsiteLinkedInFacebook Take the Sales Persona quiz Let's Connect! WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.