Women are the most influential consumer in the world; they are responsible for influencing $43 trillion of worldwide spending every year. Ironically, most brands heavily overlook women in their branding and marketing strategies.   Today, I'm joined by Katie Mares, #1 Best-selling Author, Keynote Speaker, Mom, CX Expert, Entrepreneur, and an expert in helping brands tailor experiences for the world's most influential consumer: women. Katie's book, "CustomHer Experience," helps brands better understand the female consumer and transform the transactional treatment they receive for the interactional experience they crave.  In this episode, you'll hear Katie's thoughts on why improving female consumers' experiences should sit at the top of every marketing strategy. Katie talks about the origin of her passion for customer experience, her rocky childhood's influence on her career path, and her inspiration for writing the Amazon Best Seller in Strategy and Competition, Customer Relations, and Sales book "CustomHer Experience." Additionally, you'll hear about Katie's fame story, her biggest fears, lessons learned as a female entrepreneur, and much more.  Tune in to episode 70 of The Brand Therapist and learn how tailoring content for the world's most influential consumer can transform your business. In This Episode, You Will Learn: What's Katie's brand about (1:30)Why most brands overlook women in their marketing efforts (3:10)No matter what, there's always a reason to smile (4:50)About Katie's upbringing and what led her to choose this career path (9:00)Katie's fame story (10:10)Three lessons entrepreneurship taught Katie (15:20)Why Katie is obsessed with tailoring content for the female consumer (18:40) Connect with Katie: WebsiteInstagramLinkedInFacebookTwitterGet Katie's book: CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female ConsumerKatie's linktr.ee Let's Connect! WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.