In today's fame economy, developing a solid personal brand is as important as building a fantastic business.  Of course, your product must be great and solve people's problems, and although that's a lot (and much more than a lot of brands can say), it's not enough. Businesses must lead their tribe to succeed, and the easiest way of doing it is by developing an outstanding personal brand. A brand capable of creating tension among its superfans, provoking curiosity, and sharing their values.  In today's solo episode, we'll dive into the four pillars of building an outstanding personal brand. You'll learn the importance of developing a solid brand strategy, creating substantial and cohesive messaging, and caring for your brand's character and superfans.  Additionally, you'll learn why it's essential for personal brands to cater to their visual style, brand ethos, and communications across all platforms. Tune in to episode 66 of The Brand Therapist, and master the four pillars of personal brand building.  In This Episode, You Will Learn: Why "only" building a great business is not enough (1:40)You can't "do your own surgery" in personal branding (3:30)The first pillar, strategy (4:20)Why is your brand ethos so important (14:00)The best way of taking care of your personal brand's visual style (16:10)The fourth pillar, communication (17:50) Resources: Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands Let's Connect! WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.