The best way to create content that accurately depicts your client's brand character is by relying on a proven methodology. It can help you guarantee every word presses the right buttons in their target audience, help you meet them where they are, and develop a thriving community.  In today's solo episode, we'll talk about The Archetype Method, which started developing almost as a game many years ago during my time at Procter & Gamble.  You'll hear about The Archetype Method's origin, three reasons why you might want to learn this methodology and the psychology behind it, why archetypes work so well to identify and narrow down your audiences, and much more. Tune in to episode 71 of The Brand Therapist and learn more about attracting the ideal client.  In This Episode, You Will Learn: Three reasons why you might want to learn The Archetype Method (1:40)About The Archetype Method's origin (3:30)The psychology behind The Archetype Method (5:20)How can The Archetype Method help you develop tailored quizzes and questionnaires (11:10)The ethical use of The Archetype Method (15:50) Resources: Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal BrandsSing up and learn The Archetype Method Let's Connect! WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.