Contrary to what many brand builders and branding experts might think, numbers can be sexy. Not only that, they can help virtually every brand expand itself beyond its wildest dreams.  Today, I'm joined by Jen Zelinsky, Founder and CEO at JPZ Bookkeeping, Inc. Jen discovered her love for bookkeeping early on in her life, first organizing her family's finances, and then taking care of Calabasas, her retail store and wholesales business. She is a creator and, as such, developed a unique approach to finances and bookkeeping over the years. To Jen, a brand's numbers tell stories, and our business success depends on how much attention we pay to them.  Throughout our conversation, Jen talks about her personal brand, her journey into finances and bookkeeping, the massive amount of information we can get from our brand's books, and why having organized books can save companies tons of money and help them make more. We also talk about Jen's childhood attributes that helped her in her career, fears, ambitions, and more.  Tune in to episode 60 of The Brand Therapist and learn how to decipher the stories your books are telling you about your brand.  In This Episode, You Will Learn: Jen talks a bit about her business and the service they provide (2:50)What was little Jen like, and how that helped her in her career (9:00)Jen talks about her biggest fear (11:40)Why you should always avoid having negative people around you (16:20)A bit about the future of JPZ Bookkeeping (19:10) Connect with Jen: WebsiteInstagramLinkedInFacebook Let's Connect! WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.