Regardless of how credentialed you are in your space, nothing ensures you'll sell a million copies and become a worldwide sensation. The average for a book's lifetime is a couple thousand copies. Still, your book doesn't need to be an instant international best-seller to help you be wildly successful.  In this episode, the amazing Beth LaGuardia Cooper uncovers the secrets of writing books to empower your brand's authority. Beth is the Global CMO for Forbes Books, and, as a skilled marketer with over 25 years of experience in marketing business and services to businesses and consumers, she specializes in producing media publishing and brand marketing solutions. Throughout this episode, Beth explains her role at Forbes Books, how they help entrepreneurs develop their personal brands, and why she sees writing a book as a door opener to new opportunities, business development, and growth. Beth also reflects on the importance of setting realistic expectations before writing a book, professional photographs, personal brands in the corporate world, media kits, and more.  Tune in to episode 95 of The Brand Therapist and discover how to take your personal brand to the next level through book writing. In This Episode, You Will Learn: A bit about Beth's background and role at Forbes Books (4:10)The difference between Forbes Books and Forbes Magazine (6:10)The importance of setting clear and realistic expectations for a book (7:50)I want to write a book, now what? Beth explains the process of writing a book (11:20)What are media kits, and why are they so important (17:20)Always look like a pro (20:00)Personal brands in the corporate world (23:10)Beth's top three tips for building a solid personal brand (26:00) Connect with Beth: LinkedInForbes BooksAdvantage Media - The Authority Maturity Model Let's Connect! WebsiteLinkedInTake the Quiz to Uncover Your Brand Character Hosted on Acast. See acast.com/privacy for more information.