Hear from Kate Fox, Executive Director at the Massachusetts Office of Travel and Tourism, on participating in the Media Marketplace at IPW, working with other destinations, and optimism in travel and tourism.

U.S. destinations can learn something from Tampa, Florida about leveraging unique strengths and partnering with neighboring cities. From their acclaimed airport, to becoming a Michelin Guide city, to the DMO's very own beer & branded scent, Mark has a fun time with Santiago C. Corrada,...