We meet with Hugh to discuss Brand USA’s recent participation with SXSW in Sydney, Australia, and hear other international possibilities for destinations. Few people are more tapped into event planning, developments in tech, music, and culture than Hugh Forrest, Co-President and Chief Programming Officer at SXSW. Anyone working in planning conferences and conventions in the Travel Industry can learn a lot from what Hugh says in this podcast. Plus, we discuss SXSW’s amazing historical musical line-up, from Johnny Cash to Beck to Billie Eilish.