Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.
Discover what I'm on about at pilgrimagedesign.substack.com/p/free-branding-workbook-for-startups
EPISODE TRANSCRIPT: www.pilgrimage.design/23-fifteen-minutes
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to...
Published 04/14/24
Marmite is a British savoury spread and strategist Keva Epale's favourite brand. Love it or hate it, you can't ignore it. A brand built on conflict and division? Surely that can't work. But, as Keva explains, Marmite's use of friction is precisely why it is so successful, especially in a world...
Published 03/14/24