Episodes
We are diving into personal brand storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand. Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedspot named the number...
Published 05/01/24
Learn how to get people to subscribe to your newsletter and how to develop that into a paid membership. Today we are discussing email marketing, subscriptions, memberships, and personal branding with Liz Wilcox, the Fresh Princess of Email. Liz Wilcox is an email strategist and keynote speaker who shows small businesses, how to build online relationships and make money with emails. She's best known for selling a blog, turning a nine-dollar offer into multiple six figures without ads, and her...
Published 04/17/24
Today we talk to Elle Petrillo from Brand Builders Group about the inner workings of how you build a personal brand. We'll discuss the step-by-step process, the different paths forward, what to do, and how to prioritize on your personal brand journey. Elle Petrillo is an acclaimed sales and personal branding expert who has committed her career to mastering both digital and offline sales. As a founding member of Brand Builders Group (created by AJ and Rory Vaden), she assumes the role of a...
Published 04/10/24
Learn how to become a thought leader within your organization and how to think about your career inside and outside of your corporate job. Today we are talking to Shawn Kanungo (https://shawnkanungo.com/). Shawn is the author of a new book called The Bold Ones, and previously spent 12 years at Deloitte working closely with leaders to better plan for disruptive innovation. He's a globally recognized innovation strategist and best-selling author. His content on innovation has garnered millions...
Published 04/03/24
Learn how to use content marketing to build your own creator business. Today we are talking to Joe Pulizzi, best-selling author of seven books including Content Inc. and Epic Content Marketing. He is the founder of multiple startups, including the Content Marketing Institute, and the content creator education site called The Tilt, as well as founder of the Content Entrepreneur Expo.  Joe is best known for his work in content marketing, first using the term in 2001, then launching Content...
Published 03/27/24
Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe released a book in 2021 called "Thursday Is The New Friday", which examines a four-day workweek and its benefits. He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the #1 podcast for counselors called the Practice Of The Practice Podcast. HIGHLIGHTS: Understand why the 40-hour workweek was important at the time Learn how Joe used the 4-day work week...
Published 03/13/24
Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021. The Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH...
Published 03/06/24
In this episode, Brandon shares his insights and experience building online courses and mini courses. He speaks about his journey of creating an extensive podcast branding academy course and the challenges he had faced. Brandon also explains how mini courses are a viable solution for packaging knowledge in a concise and focused manner, creating quick and impactful learning experiences. He shares his own process of developing mini courses and provides examples of the different types of mini...
Published 02/28/24
This week we’re talking about 5 templates to help you introduce yourself online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into.  I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people. HIGHLIGHTS: Discover my 5 perfect templates for introducing yourself...
Published 02/21/24
What personal branding lessons can you learn from the most popular video game character in history? Today we look at the character Mario from the Super Mario Brothers video game series. We discuss Super Mario's history, the character's evolution as a brand, and the lessons that can be learned from this brand journey, including patience, adaptability, and vision. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: ...
Published 02/14/24
This is our personal branding profile on actor Adam Driver, discussing his achievements, career, and personal branding lessons that led to his success. This week we explore the themes of focus, self-doubt, and having a mission in chasing creative pursuits and building a personal brand. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical...
Published 02/07/24
One of the most underused strategies for building a personal brand is to step up as a role player. Today we talk about the power of becoming known for a specialized skill, how to lean into your reputation, and leveraging influential relationships as a role player. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and...
Published 02/01/24
What personal brand lessons can you learn from a Ken doll? Everyone knows about Barbie dolls and the blockbuster Barbie movie. For me, the standout character in that movie was Ken. We'll dive into the lessons you can learn from Ken, his relationship with Barbie, and how to develop a personal brand leveraging your relationships and the popularity of people you know. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: ...
Published 01/26/24
Today we're talking about finding Personal Brand Clarity. Learn how to talk about who you are, what your ideas are, and how to be clear with your content. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS ...
Published 01/17/24
Today we are talking all about LinkedIn, LinkedIn messaging, how to be more authentic, and how to get more out of your LinkedIn marketing. Our expert guest today is Mandy McEwen. Mandy is the founder and CEO of Mod Girl Marketing and Luminetics. She has been named a top 24 B2B marketer by LinkedIn. She's listed in Search Engine Journal as a top 12 SEO expert and was named a top 20 female marketer by G2. She regularly collaborates with the LinkedIn team and spoke at LinkedIn's inaugural...
Published 01/11/24
Learn what matters on YouTube and video content creators, how to get started, the mindset, the skills, and how to work as a creator.  Roberto Blake, he's been listed in Forbes as one of the "20 Must Watch YouTube Channels that will Change Your Business". He's a creative entrepreneur, keynote speaker, and podcaster, while hosting a YouTube channel that has over 500,000 subscribers and 35 million views. He's considered one of today's leading experts on the creator economy and is the founder...
Published 01/03/24
Personal branding demands personal development. Upskilling is a huge step in personal development. But how do you systematize your own personal growth? Today we talk about how to create processes for developing and mastering new skills like networking, public speaking, presentations, writing, and content creation. This is the Brands On Brands Podcast with Brandon Birkmeyer. https://www.brandsonbrands.com/podcast GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing...
Published 11/30/23
We're talking to Grant Baldwin, founder of the Speaker Lab. Learn how he built his professional speaking business, coaching programs, and the Speaker Lab community. Despite starting his speaking career with no audience, no following, and no network, Grant earned over 2 million dollars from 500+ paid engagements all over the world. He's done everything from workshops to keynotes in front of 13, 000+ people. And he did all of that without using traditional booking agents or speaker bureaus. ...
Published 11/16/23
Personal Branding requires you to get good at upskilling. Today we're talking about putting in the work to improve your public speaking, presenting, creating content, networking, marketing, and more. It takes practice, practice, practice to grow as a personal brand. This is the Brands On Brands Podcast with Brandon Birkmeyer. https://www.brandsonbrands.com/podcast GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first...
Published 11/02/23
Learn the business of public speaking and book writing. Today we are talking to Stan Phelps, a Forbes contributor, TEDx speaker, IBM futurist, and certified speaking professional. He's the bestselling author of the popular Goldfish business book series (https://stanphelps.com/) including his first book, Purple Goldfish: 12 Ways to Win Customers & Influence Word of Mouth, which is all about delivering extraordinary customer experiences. We go behind the scenes today with Stan to talk...
Published 10/11/23
Have a big idea? How do you translate one big platform idea into different formats such as a keynote presentation, a training program, a book, a podcast, or even a digital course? Today, learn how to write your keynote speech versus how to write your book, and more! This is the Brands On Brands Podcast with Brandon Birkmeyer. https://www.brandsonbrands.com/podcast GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first...
Published 09/27/23
Today we talk about short-form videos and how to leverage short-form videos to build a following across TikTok, Instagram, Facebook, and YouTube. We also cover my 5 useful websites for content creators. Our guest today is Austin Armstrong.  He is a lifelong digital marketer, public speaker, and host of the TikTok Podcast called Business Tok (www.businesstokpodcast.com). He's also the CEO of Socialty Pro (www.socialtypro.com), an organic SEO and Vertical Video Marketing Agency, and the CEO...
Published 07/31/23
Today we talk about luxury branding, the mindset of luxury brands, and how to sell high-ticket offers as a coach or consultant. Our guest today is Neen James, executive strategist, author, and keynote speaker (https://neenjames.com/). Neen has been a trusted advisor to CEOs for legacy and luxury brands across a variety of industries for over 20 years now. Neen's helped design strategic plans for Fortune 500 companies, she's facilitated retreats, and worked with executives and their teams on...
Published 07/13/23
Learn how Andrea Vahl built her personal brand as a Facebook Marketing expert and keynote speaker. We discuss how she built her ad agency, became a keynote speaker, and co-authored the book Facebook Marketing All-in-One for Dummies. We also dive into how to run Facebook ads for personal branding with real examples of how she's actually running them today, now that she is launching a second brand and pivoting to expand her business. This is the Brands On Brands Podcast with Brandon...
Published 06/27/23