Unlock the potential of franchises as investment vehicles and join me, David McIlwaine, along with my esteemed guest Kenny Rose of FranShares. Together, we embark on an eye-opening exploration of the entrepreneurial world of franchising, beyond the traditional corporate confines. Kenny, with his dynamic background from Merrill Lynch to franchise guru, reveals his game-changing approach to making franchise investment accessible to the masses. We delve into the heart of why owning a franchise is more than just an escape from the 9-to-5 grind—it's a viable pathway to creating substantial business empires. The conversation takes a fascinating turn when we juxtapose the volatile realm of cryptocurrency with the tangible assets of franchising. Kenny shares a personal moment of clarity that highlighted franchising as a pervasive but often overlooked powerhouse of industry. We confront the critical need for improved financial literacy, especially in light of the recent stock market frenzy, where uninformed decisions have turned investments into risky gambles. Our dialogue is a must-listen for anyone interested in the intersection of risk-taking and grounded business opportunities. To leave you with more than just food for thought, Kenny gets personal about the art of networking. He stresses the significance of staying connected in today's fast-paced business environment and extends an invitation to our listeners to join in on the conversation. Whether seeking entrepreneurial wisdom or looking to navigate the investment seas, this episode is rich with stories and strategies that resonate with anyone looking to break their own golden handcuffs and chart a course toward financial empowerment. Follow David McIlwaine's Socials YouTube | LinkedIn | Instagram | Facebook Join my newsletter @ MAC Assets