John Butler has delivered unparalleled ROI for fans, sponsors, civic partners and the game of tennis via creative and interactive physical programming on-site, on-the-town and in communications to fans and brands around the world. From grassroots ATP Challenger Tour events to top-level ATP Tour...

In this episode, we wrap up the Australian Open and discuss how Nicky Kyrgios stole the show. Our guest, Eric Smallwood of Apex Marketing, shares how his firm performs valuations for brand sponsorships in tennis, and how the sale of Tennis Channel could further complicate an already fractured...