Most business leaders with good sense would say starting a for-profit company and a nonprofit company at the same time is not going to be a successful business venture. You need to make the money first and then invest in the nonprofit later. But that’s exactly what David Merritt, former University of Michigan point guard, did. David was so invested in the mission of his company, Merit Goodness, he was determined to find a way to make his fashion brand work just enough to simultaneously fund his after-school college planning program for Detroit youth. Since starting the company 12 years ago, they’ve helped hundreds of students graduate high school and go on to college with the resources they need to succeed for the rest of their lives. David tells Breaking Schemas co-hosts Marcus Collins and John Branch that the key ingredient to Merit Goodness is all about shifting perspective on what success means. *Breaking Schemas is a production of the Yaffe Digital Media Initiative at Michigan Ross and is produced by University FM.*