What happens when you combine a business degree, a passion for hip hop, and an expert lens on pop culture? Disruptive magic. Music journalist Sowmya Krishnamurthy is the author of Fashion Killa: How Hip-Hop Revolutionized High Fashion. After earning her business degree at Michigan Ross, she moved to New York but wasn’t looking for a typical finance job that many in her cohort were after. She was there for the music. Sowmya joins Breaking Schemas hosts Marcus Collins and John Branch to chat about the years she spent paying her dues in mailrooms and interviewing stars like J. Cole and Travis Scott before they were huge, the importance of finding your authentic personal brand, and how to leverage a bricolage kind of disruption. *Breaking Schemas is a production of the Yaffe Digital Media Initiative at Michigan Ross and is produced by University FM.*