Challenging the Dominant Logic With MrBeast’s Marc Hustvedt -

Challenging the Dominant Logic With MrBeast’s Marc Hustvedt

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Description

How do you get to be the second most subscribed YouTube channel of all time with a viewer count larger than some countries? By being bad at it for a long time. Marc Hustvedt is the President of MrBeast, a YouTube channel created by Jimmy Donaldson – who Hustvedt calls the “Kobe Bryant of YouTube.” But before the MrBeast team was racking up over 220 million subscribers, it was a lot of shooting free throws and hoping for the best. Hustvedt took his Michigan Ross education to Hollywood when the YouTube craze was just starting to bubble up. He’s watched an industry take shape over the years and has disrupted and revolutionized how content is created. He joins Breaking Schemas hosts Marcus Collins and John Branch to chat about the early years of YouTube and digital first content, MrBeast’s meteoric rise to superstardom, and why the secret to success may be failing a lot first. *Breaking Schemas is a production of the Yaffe Digital Media Initiative at Michigan Ross and is produced by University FM.*

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