The only constant in life is change. In some instances, this change is evolutionary, with incremental, almost undetectable steps. But oftentimes, change is revolutionary, causing disruption of the status quo, and those who are able to navigate these changes typically win, while those who are unprepared and unaware, well, they typically don't fare so well. And that's why we created this podcast, Breaking Schemes—to talk with change makers, category challengers, and idea generators who have not only navigated change but, in many ways, have rewritten the rules of the game. Now, in each episode, we'll uncover the decisions they made along their journey to catapult them to the status of disruptor and create tailwinds that propel the success of their career. We'll discuss decisions that they made, their victories, their failures—because we all have failures, the people that helped them along the way, and some of the biggest lessons they learned that got them to where they are today to help prepare future business leaders for tomorrow. I'll be your host, Marcus Collins, Marketing Professor here at the Ross School of the Business University of Michigan, along with my co-conspirator, Professor John Branch. Tune in to see what's next.