⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Here’s a case study in scaling your offers and business profitably — from the financial publishers I’ve counted as clients since 2010… Many people wonder how a business like Agora has grown to 10 figures in revenue…  (That $1-billion-plus.) And what lessons can be learned. There’s a lot there, and I’m not going to unpack it all in this episode. Rather, I’m going to zoom in on one powerful lesson… Specifically about how to build offers and business segments for both scale and profitability. Because this can be applied in almost any business… How the World's Biggest Direct Response Marketers Scale Profitably  Yours for bigger breakthroughs, Roy Furr