⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ ⚖ Proof, Credibility, and Believability Copywriting Course ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers The marketing environment has shifted again, going into 2024… What has worked for the last few years is NOT working nearly as well as it did before. And if you don’t...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 📕 Dan Kennedy's No B.S. Direct Marketing Book 🎁 Irresistible Offers Marketing Training from Roy Furr ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers What is Dan Kennedy’s #1 Rule of Direct Marketing Success? …  And why is it so important? Yesterday, I reviewed a piece of...

⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers It’s time for a change… Starting next week, Breakthrough Marketing Secrets will look very different (again). Today’s episode is the official announcement… An explanation of the changes… And why they’re happening. The Future of Breakthrough Marketing...

⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers The winds of change are blowing… Do you feel that? The world feels like a different place from how it felt a year ago… And certainly very different from 10 years ago. For today’s episode I’m reflecting on that… And giving you a heads up about another very...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 📣 Unlimited Clients System 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets There are 3 “levers” you can pull in your copywriting business and career, to take it to the next level… Whether you’re just starting out… Or if you’re looking for your next career and business...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 📣 Unlimited Clients System ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets The #1 most important thing to getting clients is… Revealed in today’s episode. Yeah, I’m gonna do that to you. But don’t worry.  I won’t tease you too long, once you press play. I’ll share the #1 thing...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ❓ Ask Roy Your Question ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets When paid traffic doesn’t work, why not? If you’re running Facebook ads, Instagram ads, Google ads (search or display), YouTube ads, or running on any other ad network… And you can’t get conversions, can’t...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ ⏩ High-Velocity Copywriting Course 🔍 Why Ads Worked Copywriting Course 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets I once got in a fight with a copywriter over swipe files… I called him out on using one. He was trying to get hired by the company I was working for at the...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets You have an A-list copywriter “self” inside of you… This is that part of your subconscious mind that remembers all the books you’ve read…  The courses you’ve gone through…  The bajillion podcast episodes… The part of you that has collected all this...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Are you treating your freelance copywriting like a business? Or are you just trying to get a glorified job that lets you work from anywhere? You have to decide. Because if you think it’s one but it’s really the other, you’re gonna be unhappy. You’ll also...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🧠 Training Your Subconscious Success Mechanism ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets If you’re ever feeling stuck or like you can’t break through to the next level… Today’s episode is for you. It’s part motivational message… Part wake-up call… With a little...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Joe Karbo’s book, The Lazy Man’s Way To Riches, was wildly successful… He sold over 3 million copies at $10 apiece… Which adds up to a small fortune, especially considering he launched it 50 years ago. But he later admitted he...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🎭 Emotional Direct Response Copywriting Course ⏩ High-Velocity Copywriting Course 📚 I Will Teach You To Be Rich by Ramit Sethi 📚 Overcoming Underearning by Barbara Stanny 📚 The 4-Hour Workweek by Tim Ferriss ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Here’s a great...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 📺 Message-Market Match: The Golden Key ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets The levels of market and buyer awareness Eugene Schwartz laid out in Breakthrough Advertising are absolutely brilliant… The book may have been first published in 1966… But it is continuing...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ ❓ Ask Roy Your Question 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets There’s one critical element you need to build into your lead generation strategy… That will deliver pre-qualified leads to your door. There’s another thing you need to ensure if you want to make it...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🔗 Free Strategy Call & Sales Audit with Nick’s Sales Performance Team ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Nicholas Loise worked with Dan Kennedy for 8 years — most of that time as president of GKIC and Magnetic Marketing… And now he’s spilling the beans on how...

Want to become a client magnet?  Want high-paying clients to find you, ready to buy? Today’s episode gives you the strategy to make it happen. It comes with a warning, though. This is for serious business-builders only. There’s a lot of people out there who want all the benefits of this without being willing to do the work. This strategy that turns you into a client magnet does require work. But once you do the work, it can be insanely powerful and pay off for years. Become A Client Magnet —...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Copywriting can make sales — and I don’t want to diminish that act of making money show up… But if you want to build a big, lasting, enduring relationship with your customers, it can’t just be based on making sales. It has to be...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secretsad This is a $1-billion-plus marketing secret that’s been hidden in plain sight for years… For me at least — with the very best, most scalable, most profitable marketing clients I’ve worked with. Because whether it’s been overt or...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🎭 Emotional Direct Response Copywriting Course 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ❓ Ask Roy Your Question ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Is this THE MOST important copywriting question? Maybe… So when it showed up in my mailbox, from a subscriber, how could I say no? >>> How do you, as...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🔗 Spotlightr video hosting for marketers & course creators 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets UGH!  Wistia — the video hosting SaaS — is about to lose me as a customer… They already had the wrong value-based pricing strategy — and every monthly charge bugged...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets My first “client” (aka employer) was a mediocre marketer… And yet, the business was insanely profitable and scaled very well. When I got there, they were doing about $2.5 million per year… When I left 4 ½ years later, we were...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Here’s a case study in scaling your offers and business profitably — from the financial publishers I’ve counted as clients since 2010… Many people wonder how a business like Agora has grown to 10 figures in revenue…  (That...

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Warning: Rant incoming… The copywriting and marketing fields are full of “business opportunity” marketers… Selling whatever next thing as the latest and greatest easy-button opportunity. The more one of these offers is...