Online shopping has taken a new shape during and post-Pandemic. Consumers are now online- be it for consuming content or for shopping for their desired product or service. All this is seeing a major upswing and e-commerce is the way ahead for brands.   Listen to Madhulika interacting with Nitin Chopra, Industry Head for e-commerce & retail Facebook India and know all about the growth of e-shopping in India and the trends shaping it.   You can follow us and leave us feedback on...

Learnings make a marketer perfect! So here's presenting 'Confessions of a marketer' on Brewing Shots. Host Madhulika shares her mistakes, rather learnings that have evolved her as a marketer. Listen to it to know more. You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at [email protected]. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so...

Kid's community forms a huge part of every content marketer's agenda. Creating content for kids has undergone several changes, building it up with the changing time. In a very interesting conversation with Preeti Vyas, President & CEO of Amar Chitra Katha Private Limited, this episode of Brewing Talks highlights the new trends for kids centric marketing, how Amar Chitra Katha, a 54-year old strong brand in kid's content is evolving with the changing mindsets of readers, how comics and...

This episode of Brewing Shots highlights the importance of gearing up for the coming period and how marketers need to prepare for the remaining 2021 and the coming year with a strong action plan based on key learnings from the pandemic. Time to get back to our old normal! You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at [email protected]. If you like this show, please subscribe and...

Personal branding was never so important as much as it is today. With a very interesting conversation with Vaishali Wagle, this episode of Brewing Talks brings out the key aspects of personal branding. Find out how to create your personal brand, find out how personal branding is no longer confined to celebrities. A must-listen episode! You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at...

We celebrate 25 episodes of this wonderful creative conversation around marketing, brands, media and businesses. This 25th episode of the Brewing Talks show is a special Q & A session with some avid listeners of the show.  You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at [email protected]. If you like this show, please subscribe and leave us a review wherever you get your podcasts,...

Has the concept of creativity changed post-Covid? What reality check did agencies go through during this phase? What is the storytelling approach used by brands to approach the evolving mindset of customers? How can agencies stay relevant? Listen to some creative insights by Sambit Mohanty, Creative Head South McCann World group where Madhulika brews up an interesting chat on creativity during Covid times. You can follow us and leave us feedback on Facebook, Instagram, and Twitter...

The world is consuming content, shopping, sharing on mobile. It is important to know why and how mobile-first strategy is working for brands and for consumers too! Listen to this episode where Madhulika converses with Moneka Khurana, Country Head MMA on the future of mobile marketing, new trends and best practices.  You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at [email protected]. If...

Smelling the freshness of a new book while flipping pages- has this act now migrated to swiping pages on e-book? And does this change the way the content is being written today? How are content writers shaping their content for different mediums? Listen to Manjiri Prabhu, Author, Festival Curator and Director and Short Filmmaker in today's episode where she shares insights on what it takes to be a good content writer.  A Small Note: The last year or more has been a tough one for all of us....

From the very successful show Brewing Talks, we now present to you Brewing Shots- a capsule series with some insights on case studies and learnings. In today's Brewing Shots, Madhulika shares some key insights for MSMEs on the occasion of the recently celebrated MSME Day.   A Small Note: The last year or more has been a tough one for all of us. And the second wave of COVID-19 has been much worse. To help those affected by the pandemic in India, the podcasting community has come together...

With the growth of digital media, we have seen an upsurge in influencer marketing. With the new ASCI guidelines, what will influencer-generated content look like? How are brands responding to this change? What does it take to follow one's passion and convert it into a profession- and what this means to an influencer producing content of his/her interest. In a very interesting conversation with Kamiya Jani, Founder of Curly Tales, India's leading Food & Travel platform with over 4 mn...

Every marketer revisited their marketing strategy during the Covid-19 period. We have heard about the different campaigns launched during the pandemic. This episode of Brewing Talks let us hear about the impact Akshaya Patra Foundation, World's largest midday meal school program had on Covid-relief initiatives. The Chief Marketing Officer for Akshaya Patra Foundation Sundeep Talwar also shares his personal journey as marketer and his insights on public-private partnership model. A Small...

This episode featuring Theron Carmine de Sousa (TC) revolves around the theme of 'design thinking. Organisations are slowly waking up to understand the relevance of design thinking and the positive impact it can have on brands, products, businesses or society at large. Listen to this episode where Madhulika brews up an interesting conversation with TC to bring out interesting facts and insights on this concept. A Small Note: The last year or more has been a tough one for all of us. And...

2020 and now 2021 has taught many lessons to the brand. The way things changed so drastically made marketers realise where they were going right or wrong. And it called for some shift in thinking and planning. Who else can give a perspective to this than the guest of this episode - Priyanka Nair, Principal Correspondent, Economic Times- Brand Equity. Listen to this very interesting episode - Brand Survival- The Story so far... A Small Note: The last year or more has been a tough one for...

Flaunting a new upmarket watch brand, taking selfies in luxury hotels as the backdrop, shopping till you drop! Consumers have indulged in some amount of trivial pursuits. But has this mindset changed? Are consumer shopping habits changing? What's the concept of luxury today? Can we be exclusive and still be on social media? Jamal Shaikh, Editor Brunch, Hindustan Times, indulges in a very interesting conversation with Madhulika on the evolving consumer habits. A Small Note: The last year...

Corporate social responsibility (CSR), social cause, philanthropy, we are quite familiar with these terms. CSR is nothing new and has been a part of the organisation's strategy. However, this Covid 19 sort of changed all this in a big way and we are seeing an upswing in the number of large enterprises pulling together and offering support to the society at large. Know about the way forward approach for CSR from the guests of the show- Smita Bharti, Executive Director & Natashja Rathore,...

11th May is celebrated as National Technology Day. India has over the years progressed immensely in the field of technology and science. How are our businesses, brands and even personal life getting impacted by technology? Has the Covid Pandemic changed the way we consume technology-based products? We are gradually getting accustomed to virtual meetings and adopting them as a part of our functioning, is it going to be sustainable down the line? In this episode, Madhulika gets on an...

Building a brand is not easy, rejuvenating a brand- even more difficult. . Overcoming challenges requires a vision, a smart plan and most importantly belief in self and the team. Starting her journey with films, Perizaad Zorabian took up the challenge to rejuvenate the Zorabian Chicken brand- a family-owned business that started 38 years ago. This very interesting chat is a must-listen Podcast. Featuring Perizaad, a well-known actor, entrepreneur & food enthusiast where she shares her...

Food & Beverage and the restaurant industry is undergoing tremendous changes and challenges in the current time. India is a foodie's market and consumers are getting more and more experimentative about their choices. With the growth in aggregators online platforms, the current pandemic- listen to Antoine Lewis, the well-known food writer, restaurant critic and consultant share his perspective with Madhulika on the challenges & opportunities in the Food & Beverage industry. You...

Creating community with your loyal customers is what every brand aspires for. Community-based marketing is trending today. How can brands be successful in building strong communities? Can this type of marketing be the road to success for brands and businesses? This episode of Brewing Talks with Global Head Marketing Royal Enfield- Shubhranshu Singh takes us through an interesting conversation on brand building through building a community. You can follow us and leave us feedback on...

Our day starts and ends with checking our social media feed updates. Even as marketers we are constantly browsing the channels to keep up with the latest trends. In this episode, Madhulika brews up a social conversation with Hitesh Rajwani, CEO of Social Samosa on the ever-changing world of social media. Know about what's trending in this space and how marketers can adapt themselves to this dynamic world. Listen to this Podcast to know about the start-up scene in India post-Covid, key...

'Start-Ups' is a buzzing word. We often hear new start-ups taking birth and it does take an amount of perseverance and planning to create a successful venture. This episode with Samar Singh Sheikhawat, Business Consultant and a Start-Up advisor focuses on the topic of what these start-ups can learn from the more established brands. Listen to this Podcast to know about the start-up scene in India post-Covid, key lessons from established brands, employee retention. You can follow us and leave...

We all have grown up listening to stories. Stories were and will always remain an integral part of our life. And now with the growing digital and OTT platforms, has storytelling taken a new shape? Naveen Chathapuram, Chicago based Indian-American Film director shares his experience in the area of storytelling, film making with host Madhulika. Know more about creativity in storytelling in this episode.   You can follow us and leave us feedback on Facebook, Instagram, and Twitter...

The credible way of promoting or talking about a brand or an individual is Public Relations (PR).PR shapes perception creates goodwill and saves the organization from a crisis. Has this very important function changed over the years? What is PR in today's digital age? How can brands overcome crises? The evolving phase of political PR. Listen to this very interesting episode featuring the Image Guru and Consulting Partner at Perfect Relations, Mr. Dilip Cherian on the Changing Face of...