Episodes
When clients opt for online personal training, they often expect the same level of motivation and accountability as meeting with a personal trainer in person. However, as a personal trainer, it can be challenging to provide motivation and accountability when working with clients online. Today’s episode gives you some tips and strategies that you can use to motivate your clients for online personal training. For details on my 1:1 Mentorship Program on upcoming Group Masterminds,...
Published 08/23/23
Personal training used to be limited to face-to-face interactions in a gym or fitness centre. However, with the rise of technology, more and more personal trainers are moving their services online. While this can be a smart move, it’s essential to avoid common pitfalls. Here are five mistakes personal trainers make when trying to move online: 1. Neglecting branding, marketing, and social media 2. Providing a generic approach instead of personalization 3. Underestimating the role of...
Published 08/09/23
Solo Q+A   Can I do a coaching and an influencer business model or should I really just pick one? Can I legally help clients with nutrition without a degree in nutrition? What should I do with a client who I just can’t get to lose weight? Have you used chat GPT and do you recommend it for a fitness business?  To get in contact with Brian’s assistant – email [email protected] Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business ...
Published 07/26/23
Adrian is a highly established Online Transformation Coach. He is currently in my 1:1 business mentorship program and here is his story about how he transitioned full time as a teacher to grow a six figure online personal training business in the Irish market. His journey from primary school teacher to online personal trainer The hardest part of growing an online business The best time, money and energy investments he has made The major driver to grow his sales and leads The importance of...
Published 07/18/23
In today's digital age, social media has become a powerful tool for online coaches, fitness experts and personal trainers to generate leads and attract new clients. While Instagram Reels, with their short and engaging format, offer a great opportunity to showcase your expertise and capture your audience's attention, it's common to struggle with ideas and execution. In this blog post, we'll explore effective tips and creative ideas to help personal trainers master Instagram Reels for lead...
Published 07/04/23
 “Money is like drinking from the sea. The more you drink, the thirstier you become” - Schopenhauer As a broke teacher, I never have had any money left over after I paid for my rent, food etc but as I started my own business and become wealthier, my money scarcity got worse (first world problem if ever there was one) but it’s something that caused me a lot of personal discomfort; so if you are in that same boat, hopefully this episode will help you. ·      What is your financial freedom...
Published 06/21/23
I’ve been on both sides of this over the years. Running Masterminds (group business coaching) and as a participant myself. If you’re wondering if it’s worth the investment, here are some of the pros and cons to consider. Pro: 1.     Learning from the Mastermind leader AND group members 2.     Networking 3.     Cost is least expensive than 1:1 and value is normally high if in the right group 4.     It’s a 100% tax right off (even better if you are VAT registered)   Cons: ...
Published 06/14/23
There are many strategies that can help you grow your health and fitness podcast, both through paid and free options. I started my first show The Brian Keane Podcast towards the back end of 2016 and have fortunately grown it to one of the top health podcasts in the world with millions of downloads, regular mainstream media features and several award nominations. Although, it is considerably more difficult to grow a podcast organically in the current environment, here are some tips to help...
Published 06/07/23
Shaahin is is the Founder of Podcastcola, the largest podcast promotion agency in the world, since then, Shaahin has further established himself as an award-winning entrepreneur, Amazon expert, inventor, author, and filmmaker. His career as a serial entrepreneur span more than 30 years and a billion dollars in revenue. Shaahin’s family of products on Amazon.com consistently outpace sales of household brand on the platform, making him a sought-after expert and consultant for fortune 500...
Published 05/24/23
This has been coming into my space a lot recently, and its outside the scope of this podcast; so instead I have a created a short cheat sheet (a free guide) for anyone who is working as a teacher but wants to pursue their passion into fitness.  It's just some lessons I learnt along the way that should be helpful. There is no course or program or anything off the back of this, I just wanted to create a short resource that might help.  Feel free to pass it onto any family members or friends...
Published 05/22/23
“How should I price my service? Find the number that is a win win” Supply and demand model explained How it applies to 1:1, online and scaled programs Split test best practices Sales copy (put across the value) vs selling on calls Provide more value and wrap in a package (mental accounting) How to increase with current clients  To get in contact with Brian’s assistant – email [email protected] Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business ...
Published 05/10/23
I've been very fortunate this year with the growth of my other podcast and a few other partnerships for 2023 so instead of gathering a small group for a Summer Mastermind; I'm going to take on two more people for a six month business coaching mentorship program.  This is my only 1:1 service in my entire business so if it's not for you, no worries. If you want more information, pop me an email below.  [email protected]
Published 05/08/23
I really enjoyed this recent chat with Dennison. It goes through how I set up a 1:1 personal training business, moved online, scaled it and some of the mistakes to avoid if you are on a similar path.  You can check out his show here https://podcasts.apple.com/us/podcast/the-online-supercoach-podcast-attract-sell-serve-like/id1020528821   To get in contact with Brian’s assistant – email [email protected] Online Business Courses: How To Start, Build and Grow Your 1:1 PT...
Published 05/03/23
Dennison is an entrepreneur who helps Fitpros 10X their income with virtual high ticket coaching. He is also the host of The Online SuperCoach Podcast which focuses  on how to attract, sell and serve like a million dollar online coach. Here are some of the things we talked about in today’s show: ·      The main barriers trainers have to high ticet sales ·      The process for 1:1 high ticket coaching and what the service looks like ·      How-to build authority in a niche ·      ...
Published 04/26/23
Solo Q+A with Brian. 1.     Should my program have written or video content for clients? 2.     How long did it take you to research and write your first book? 3.     What was the last business decision you changed your mind about? 4.     What advice would you give to business owners that you wish you had known starting off?   To get in contact with Brian’s assistant – email [email protected] Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business...
Published 04/12/23
Your sales funnel – low ticket offer, small group coaching and then 1:1 coaching  Pre qualifying 1:1 leads with other offers The sales call time saver Price testing and time saving   To get in contact with Brian’s assistant – email [email protected] Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/   How To Move Your Business Online ...
Published 03/29/23
I am trying to practice what I preach here. After being asked about this quite frequently (and a few who booked on a coaching a call after signing up to a course) - I now have coaching calls as an added option to all three of my course.  If you need help implementing the course or extra coaching and accountability alongside it, you now have that as an option. To see if it’s a fit for you, check the links below.    How To Start, Build and Grow Your 1:1 PT Business ...
Published 03/21/23
I tried to keep this episode quite practical in application; but I should preface that none of these are ‘easy’ – they may be straightforward and simple but unless you put in the hours on the front end, they won’t happen automatically. 1: Multiple up and down sells: Ecommerce and the three tier business model funnel - low, medium and high ticket products or services. 2: Self publish a book and build in the upsell. 3: Affiliates revenue stream – using your current reach if you have a large...
Published 03/14/23
Someone established and ideally has walked a similar path to you Cares about your progress Will tell you the truth, even if it hurts Can guide you on your journey and who and what to follow Someone who doesn’t need your money   Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/   How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/   How To Scale Your...
Published 03/01/23
It’s been just over a year since my last book came out and here’s what I learnt switching from self and hybrid publishing to working with a traditional publisher.   Online Business Courses: 1.   How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/   2.   How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/   3.   How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) ...
Published 02/15/23
“Fail faster, learn from mistakes” Using a traditional book publisher Voice technology Scaling with people was the best way to grow my business Nobody should move online with doing 1:1 first You can do it all yourself!   Detail for full day business builder or upcoming Masterminds. Email [email protected]   Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/   How To Move Your Business...
Published 01/25/23
  What am I optimising for? More money, more time, more freedom to choose projects? Will this nourish me or deplete me? (Give me energy or take it away) Does the amount of attention I’m giving this match its true importance? Can my current habits carry me to my desired future? - What trajectory or path are you on? How can I create an environment that will many my desired change inevitable? What is my true force multiplier?   Detail for full day business builder: Email...
Published 01/11/23
  If you are working with clients, they need to be more self-motivated than the average person to work online Niche first and THEN expand into other markets Create leveraged products (or lead generation tools) Start building an email list BEFORE you have anything to sell You can either spend time or money to learn (just be clear which one you are using)   Detail for full day business builder: Email [email protected]   Online Business Courses: How To Start, Build and Grow...
Published 12/28/22
Q+A with Brian  1: How did you go about increasing your prices when you were a full capacity coach? 2: What’s better for business, written of video content? 3: The one thing I need to know to bring my 1:1 business online? 4: What do you get to clients to track their lifts in your program? 4: Do you do 1:1 business coaching?     Detail for full day business builder: Email [email protected]   Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business ...
Published 12/14/22
Jump straight in the platform that allows for the quickest growth  Starting building an email list on day one (with a lead magnet) Have a weekly core content platform as my foundation Focus on free content and giving value  Sell when the opportunity is right Fail faster.. and then double that speed Bonus: Beta test everything and then use my audience to build it.     Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business ...
Published 11/30/22