How to create a buyer persona that informs your content strategy -

How to create a buyer persona that informs your content strategy

Listen now

Description

In this episode, Matt Tomlinson from Red-fern joins us to discuss all things buyer personas. Perhaps you're new to the topic, you're working on a rebrand or maybe you're just refreshing your marketing strategy. Whatever you're doing, the buyer persona is a central part of your journey. We'll uncover: ✔ What a buyer persona is ✔ How to create a buyer persona ✔ What questions you need to ask your audience ✔ How you can create the ultimate content strategy for every part of your persona's journey Interviewer: Amy Burchill https://www.linkedin.com/in/amy-burchill-64b53361/ Guest speaker: Matt Tomlinson https://www.linkedin.com/in/matthew-tomlinson-44ab2a152/ from Red-fern Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

More Episodes

See all »

The Big Bright Podcast

Published 02/01/22

DAM for marketers - the best marketing tool you need in your life

There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool that could save your hours every day? Well, we know one tool that's certain to change the way you work. Digital Asset Management (DAM). In this episode,...

Published 02/01/22

Let's play! How gamification can be used in marketing campaigns

We’re seeing the term ‘gamification’ being used a lot more in marketing these days. It’s the application of traditional gaming methods in non-context environments - and it’s everywhere! In this episode, we invited Pete Jenkins to chat about all things gamification. Pete is the international...

Published 01/11/22