There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool that could save your hours every day? Well, we know one tool that's certain to change the way you work. Digital Asset Management (DAM). In this episode, we chat with Libby Marks, DAM copywriter and all-around tech expert. She writes many of our articles about DAM and knows her stuff when it comes to benefits and how your business can reap the...

We’re seeing the term ‘gamification’ being used a lot more in marketing these days. It’s the application of traditional gaming methods in non-context environments - and it’s everywhere! In this episode, we invited Pete Jenkins to chat about all things gamification. Pete is the international authority on gamification. He's a lifelong gamer, successful entrepreneur, a lecturer and CEO of Gamification+. He mentors and trains companies worldwide on the use of gamification to solve business...

We know how important it is to build a successful employer brand. There are lots of different elements that need to come together to formulate a strong EVP (Employee Value Proposition) and one of these is reward communications.  In this episode of The Big Bright Podcast, we chat with Becky Hewson-Haworth on this particular aspect of building a strong employer brand. We chat about the importance of reward communications and how you can incorporate traditional marketing storytelling into your...

The global games market currently is worth a whopping 177.8 billion pounds. 🤯 That trumps the music and film industry put together.  So, as marketers, how can use this to our advantage?  We chat with Cari Kirby, Head of Marketing at Peek and Poke, a BAFTA-nominated branded games studio. Their mission is to help brands of all shapes and sizes harness the power of games in their marketing. Cari's job is to increase people's awareness of branded games and show them how easy it can be to use...

If you’ve not heard of On the Beach (OTB), then you may be familiar with their recent campaign and TV ad starring the one and only, Iggy Pop.  Because life really is better on the beach, right? 🏖️ We think so. That’s why we were excited to welcome OTB’s CRM Manager, Adam Zullo onto The Big Bright Podcast to chat with us about an extraordinary marketing campaign that he and his team executed during the pandemic. You’ll learn:  The role of CRM (customer relationship management) in marketing How...

In this episode, Matt Tomlinson from Red-fern joins us to discuss all things buyer personas. Perhaps you're new to the topic, you're working on a rebrand or maybe you're just refreshing your marketing strategy. Whatever you're doing, the buyer persona is a central part of your journey. We'll uncover: ✔ What a buyer persona is ✔ How to create a buyer persona ✔ What questions you need to ask your audience ✔ How you can create the ultimate content strategy for every part of your persona's...

Reducing carbon emissions and being totally 'green' is no easy feat in the tech industry. From hardware to servers — there are many emitters that we just can't remove. However, that doesn't mean that achieving net-zero is impossible. In this episode, we chat with one of our Technical Architects, Angus Goldsmith, on how tech businesses can go about reducing their emissions and giving something back to the environment. We'll find out: ✔ If tech is really that bad for the environment? ✔...

Are you gearing up for some real-life B2B events this year? We are! That's why we invited Gemma Shaw from Insideout Events to chat about something we've all been missing this year. For brands, events are fantastic places to connect with customers and reel in new ones. That's why your stand design should be on point. In this episode, we discuss what makes a great stand to engage visitors with, how to work with your stand designer and what you need to look out for as we emerge from the...

For content creators and copywriters, it can often be a challenge to come up with creative ideas when dealing with subjects that are complicated or a little less ‘exciting’ - yet still absolutely necessary.  That’s why we were thrilled to chat with our very own freelance copywriting legend, Andy Baker. Andy writes content for a range of industries, including agencies, digital wellbeing, tech, sustainability, music, product design, and fashion. He's a creative wordsmith behind many of our blog...

June is Pride month! 🌈 As well as colourful festivals and parties in the street, Pride is a time for us to remember those lost to hate crime, to recognise the LGBTQ+ people who have impacted history, and to acknowledge the work we still have to do in securing equality for all.    So, in this episode, we chat with our colleagues, Barney and Zé about what pride means to them. We’ll discover some of the experiences they’ve had being LGBTQ+ in the workplace and we’ll explore ways employers and...

Have you ever wondered how PR can level up your marketing? Perhaps your curious to find out what it's like to work with an agency?  In this episode, we welcome Caroline Fletcher and Lee Simpson from Fourth Day PR.  Fourth day provides PR consultancy for tech companies, charities and nonprofits across the globe. From London all the way to Brisbane, Fourth Day's team are experts in using storytelling to cultivate healthy relationships with a brand's audience. For Bright, Fourth Day is vital...

We understand that creating professional-looking video content can be a costly and complicated process. For marketers on a tight budget, this is the channel that often gets overlooked.  But what if there was a way to make professional video ads and campaigns with minimum time and cost? In this episode, we welcome Kay-Anne Reed, Marketing Manager at Waymark, who offers professional video solutions for the modern marketer. Kay-Anne's background lies in influencer marketing. After working in...

What has football and DAM got in common? Danny Karbassiyoon - that’s who! Danny may now be Co-Founder of the DAM consulting service, Stacks but his background is firmly rooted in the green fields of the Premiership League - signing for Arsenal at just...

In this episode, we welcome Rachel Gilmore, an executive coach of 13 years, with clients including the National History Museum and the Editor in Chief of Elle Magazine.Here at Bright, Rachel is helping us develop our leadership capability and to create...

As part of our podcast mini-series, we’re celebrating International Women’s Day by interviewing women who are pushing the boundaries and making a difference in their industry. Angela Nyman is Bright’s powerhouse CMO whose management career has spanned...

On our latest episode, we are joined by Natalie Brook, the Co-Founder of a new initiative, We Are Feminist Leaders. Natalie started her career in campaigning for NUS and Oxfam. It was whilst working for Oxfam that she became a helpline volunteer for...

For those whose business model focused on in-person events, things needed to shift pretty quickly this year - as the Brighton Chamber of Commerce knows only too well. Pre- March 2020 they had discussed the idea of online events but had never run one,...

Hasn't everything got a little bit depressing lately? When the s**t hits the fan, would you rather have a declaration of condolence from your online supermarket, or perhaps something jolly that will bring a smile to your face? As Adam Hunt (Founder of...

In this episode, we welcome the creative minds behind Huskii Studio, Andy Broughton and Martine Warburton. Their special powers include transforming brands from clunky and outdated to modern and responsive. But it's the thinking behind the brand that...

It’s been seven months since we recorded a podcast shortly after lockdown 1.0, discussing our plans for keeping the company culture alive and well when the Bright office was suddenly thrust into remote working. As with many other companies, we’ve...

'A blurry logo here or a rogue typeface there can erode the strength of your brand identity and it can be hard to keep track of what’s coming and going.’ BrandStencil is on a mission to make the creation of brand documents easy and consistent - using an...

From becoming a ‘Sanitizing Santa’ to taking a punt on TikTok as a marketing strategy, Mark Docherty from Autoglym talks marketing in a fast-paced world. Currently working on the trade side looking after Autoglym’s product portfolio, Mark recently...

As part of our ongoing focus on our own employer brand, we wanted to create a meet the team video which would set us apart from the competition and encourage potential future hires to join us. We were pretty clear about the fact that we didn't want a...

We’re excited to welcome Duncan Copeland to the podcast this week. Duncan has extensive experience working with brands across multiple sectors, including beauty, property and the charity sector. Working as an Account Director at Fresh Egg has shaped the...