7 - Green Light – 2010 to 2017
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After three attempts over 15 years, the Bronco Underground is on the verge of giving up. But strange winds are blowing. America is in a love affair with the SUV and that passion breathes new life into Bronco. But one legal footnote threatens to derail the whole project.
Can Christmas come in March?
More Episodes
Published 11/02/20
Join us as we go inside Ford’s most secretive building: Studio “S.” This creative laboratory gave birth to the Thunderbird, the Mustang and even the original Bronco. Inside designers struggle to turn the Bronco mythology… into reality.
Can the new Bronco satisfy everyone?
Published 11/02/20
It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them. Armed with that information, the Bronco Underground makes plans for a new off-road vehicle. It’s affordable, rugged, and stylish.
Will Millennials buy a Bronco?
Published 10/05/20
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